Advertising & Marketing

Grayling launches in Oman

• Grayling Oman launched,following the creation of a partnership between parent company, Huntsworth plc and local Omani company, Al Reem Creative LLC.  

• Through its office in Muscat, Grayling Oman will provide 360° communications and digital marketing services to leading local and international organisations operating in the Sultanate.

Grayling (@GraylingPR), a leading global communications consultancy, has announced the launch of a new office in Muscat, Oman, following the creation of a partnership between its parent company, Huntsworth plc and local Omani company, Al Reem Creative LLC.  

In close collaboration with Brand Infiniti, Al Reem Creative’s subsidiary, Grayling Oman will provide 360° communications and digital marketing services to clients across the country’s flourishing industries including financial services, healthcare, infrastructure, technology and travel and tourism. 

The Muscat office will coordinate with Grayling’s other Middle East consultancy teams in Abu Dhabi, Doha and Dubai, and will be overseen by Loretta Ahmed, Grayling’s Chief Executive Officer for Middle East, Turkey & Africa.  

Lord Chadlington, Chief Executive Officer of Huntsworth plc and Grayling Chairman, said: “Business opportunity has led us to Oman. We are committed to a strong and successful partnership with Brand Infiniti, Oman’s most technologically advanced and inventive creative business.  Our clients from other Middle East markets want us to service them in Oman and we have several successful mandates already underway.  Our new Oman operation will help us provide a more comprehensive offering to clients across the Middle East and to international clients with growing needs in one of the most interesting countries in the region.”

Sheikh Khalid Al Wahaibi, Chairman of Brand Infiniti commented: “Brand Infiniti is incredibly excited about our partnership with Grayling, one of the world’s leading public relations companies. Our objective is to work together to bring the very best creative skills and the highest standards of client service to Oman. We aim to help companies and government harness new visual technologies, so that they can connect with their stakeholders and customers in more exciting, compelling and memorable ways. 

“A key objective for us is to also develop local talent here in Oman and we have an active programme to engage, encourage and employ Omanis with a passion for the creative industry,” he concluded.

Loretta Ahmed, Chief Executive Officer, Grayling Middle East, Turkey & Africa, said: “We are thrilled to expand our international network into Oman – a country that is undertaking extensive efforts to diversify its economy. Through our Middle East internship programme, Grayling will look to support young and talented Omanis with the opportunity to work with some of the country’s biggest brands, and to develop their PR and digital skills in an international consultancy environment.”  

With an international award-winning creative team and extensive technical resources Brand Infiniti is fast becoming Oman’s leading media solutions for integrated creative content and visual technologies.

The team has the knowledge and experience to maximise the delivery of brand communications across all available and relevant channels for private and government sector organisations operating across Oman.

Brand Infiniti’s state-of-the-art visual solutions, which include aerial filming and photography, underwater photography and filming, post production, 3D productions for 4D experiences, digital signage, e-Learning, interactives, augmented reality and brand activation, is enabling their team to support the visual communications requirements for some of the world’s leading brands.

Paul Flandinette, CEO of Brand Infiniti, said: “Through our partnership, Brand Infiniti and Grayling can transform the Omani communications landscape, by bringing world-class creative quality and capability to all our clients.” 

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