Advertising & Marketing

More regional and global accolades for OMD

The year has started with a bang for OMD. It not only won the title of 2014 Global Media Agency of the Year from US trade magazine AdWeek but also the Media Grand Cristal at the 2015 MENA Cristal Awards, along with seven other awards.

What makes the AdWeek accolade historic and impressive is that it is the second time in a row and the sixth time in the last 10 years that OMD receives it. The magazine explained its decision with the network’s very significant business gains in 2014, globally, regionally and locally, and the resulting double-digit growth in billings.

These gains owe a lot to OMD’s Vision OS, which aligns all offices and provides consistency for clients, a key factor in the global network’s ability to attract and retain clients. In fact, OMD has more global clients than any other media agency network.

In addition, the quality of its work has been illustrated by the consistently strong award performance, be it in terms of creativity, innovation or effectiveness. OMD has topped the Gunn Report for Media nine years in a row.

This performance has been mirrored locally too. After being named Media Network of the Year by Campaign Middle East a few weeks ago for the second time in a row and the third time in four years, OMD also received eight awards, including the Grand Cristal at this year MENA Cristals Media awards. OMD’s work for Henkel’s Persil Abaya, McDonald’s, Sephora, Lay’s Beiersdorf and Mirinda was awarded across six different categories.

This follows on a very strong performance at last year’s Effies MENA, where OMD was the most awarded media agency.

“OMD’s DNA is clearly very strong across the world and particularly so in the Middle East. We contribute fully to the performance of the global network in every aspect of our operation,” declared Elie Khouri, CEO of Omnicom Media Group MENA and acting CEO of OMD MENA. “To be a true OMD operation takes more than putting a sign on the door and, here in the region, we strive every day to be true to our brand essence and it shows. We owe this performance to our employees, our clients and business partners who contribute to and benefit from this constant effort to always deliver sharper insights, smarter ideas and stronger results.”

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