Bloomberg content to enhance value of the Middle East’s longest outdoor digital display forDubai’s financial community
Bloomberg has signed anagreementwith Elevision Media to providedynamic financial data and market-moving headlinenews to be streamed over its outdoor LED digital display adjacent to theDubai International Financial Centre (DIFC)Gate Building.
Known as the ‘DIFC ticker’, the digitaldisplay isthe longestof its kind in the Middle East. Under the agreement, it will broadcast a wide range of Bloombergcontentcomplementing the Nasdaq Dubai market data alreadyondisplay, including indices and currencies data.
Elevision Media, the digital media network which owns more than 340 screens in 80locations across the UAE, will continue to manage the media sales for the DIFC ticker, which has featured brands such as BMW, Julius Baerand London Business School.
Speaking on the collaboration, Niall Sallam, Founder and CEO at Elevision said: “The DIFC ticker is designed to deliver valuable content toDubai’s financial huband there is no better or more relevant content producerthan Bloomberg. With its up-to-the-minute news and market data featuring on the ticker, we can create an effective and dynamic advertising opportunity for brands. Likewise, Bloomberg will enhanceitsability to communicate with its target audienceusing a unique platform in an iconic location.”
The financialdata and news headlines supplied by Bloomberg will be supplemented by DIFC branded content, and a revolving stream that will allow brands to leverage the digital mediaplatform with targeted messages suited to a professional demographic.
The LED screen was installed in May and is the longest digital out of home (DOOH) space in the Middle East standing a total of 96 meters long and 1.3 meters high.