Last night the Intercontinental hotel in Davos, was the scene of a high level dinner between President El-Sisi of Egypt and a select group of international guests. On the agenda, Egypt’s mid term development strategy, ahead of the Egypt Economic Development Conference (EEDC) being held in Sharm El Sheik later in March.
Confidence in Egypt has grown sharply in recent months, with the return of political stability, the implementation of fiscal reforms and the initiation of major projects in the country.
Supporting the EEDC’s communication needs is WPP’s Team Egypt – a strategic collaboration between companies within the global communications services group. The team’s brand agency JWT, has developed outdoor promotional material for the March conference, featuring Egypt’s iconic symbol, the Ankh, which represents ‘life” (shown in the picture above at Davos).
Other WPP companies working in Team Egypt are Richard Attias & Associates, Hill & Knowlton Strategies and Mindshare. The cross-discipline unit is rolling out EEDC initiatives, in association with Lazard, the financial advisory and asset management firm.