TV Commercial to Run through Bank’s Anniversary Month
Noor Bank launched a new month-long television commercial (TVC), starting 1 January 2015, as part of a major brand building initiative to coincide with the bank’s seventh anniversary celebrations.
The 30-second TVC targets investors and customers travelling to and within high footfall areas in Dubai. The brand film is set to air in-flight across 14,000 Emirates Airlines flights, as well as over 60 prominent screens at Terminals 1 and 3 of Dubai International Airport and on two giant screens in Dubai Mall’s walkways throughout January. In addition, it will play on a loop across Noor Bank’s ATM and CCDM displays in the city, Noor Bank website and Noor Bank’s social media pages.
Hussain Al Qemzi, CEO of Noor Bank, said: “The launch of the television commercial enables us to increase our brand visibility to a large cross-section of the emirate’s population, including prospective investors and customers. As we mark our anniversary month, this brand film provides Noor Bank a flying start to consolidate the previous year’s accomplishments and rise to achieve greater success in 2015.”
In 2014 the Dubai-headquartered sharia-compliant bank underwent a major rebranding campaign that witnessed its transformation from Noor Islamic Bank to Noor Bank. The change was inspired by rethinking a spectrum of touch-points internally, such as Noor Bank’s branches, website and forms. The result is a simpler and more coherent brand that reflects Noor’s approach of ensuring that banking transactions are carried out efficiently and to the satisfaction of its corporate, business and retail customers.