Landmark Group, one of the region’s leading retail and hospitality conglomerates, has launched the first of 80 Jamba Juice locations in the Middle East at Yas Mall, Abu Dhabi.
Crowds started queuing hours before the store opened its doors, with people waiting for their first Jamba Juice experience, including keen fans who know the brand from the US eager to enjoy their favourite smoothies in the UAE.
Foodmark, the food and beverage division of Landmark Group, entered into a master franchise development agreement in January 2014 to develop Jamba Juice across the Middle East over the next ten years, with the first six restaurants due to open in the UAE over the coming eight months.
Founded in California in 1990, Jamba Juice is a leading health and wellness brand that has invented its own juicing and blending techniques to create unique flavours using fresh fruits and vegetables. All the fruits and vegetable used in Jamba Juice are picked at the peak of ripening to ensure the highest quality and consistency in taste. Jamba Smoothies are scientifically customised for taste, nutrition and health benefits. Jamba Juice products are designed to nourish the body with natural energy and support a healthy, active lifestyle.
James D. White, chairman, president and CEO, Jamba Juice, said: “The Landmark Group has a strong history of successfully building brands. With over 40 years of experience and a deep understanding of the regions’ consumers and markets, Landmark will be an outstanding partner for Jamba Juice.”
Vikram Noronha, COO QSR Division in Foodmark said: “The response we’ve had is amazing. This is a really active, fun, lively and healthy brand and it’s great to see our consumers embracing it the way they have.”
Jamba Juice is one of the most popular healthy smoothie and fresh fruit juice brands in North America with more than 850 stores across the USA, South Korea, Philippines, Mexico and Canada.
Jamba Juice follows the principal of being global but thinking local, and in the UAE will provide new flavours to appeal to the unique taste profile of the region; including special date flavoured smoothies and juices, as well as healthy wraps based upon favourite regional flavours.
Jamba Juice Business Head-GCC Region, Shobhit Tandon, said healthy living has become an important part of people’s lives and Jamba Juice provides healthy, nutritional food with a quality, price and convenience that hasn’t previously been available in the market.
“The philosophy of our brand is to put healthy living at the centre of everything we do, and we wish the same for our consumers,” he said. “This is reflected in our brand positioning, which is to ‘have a fruitful day’.
“People in the UAE live a busy lifestyle which makes it difficult to eat regular healthy meals. Besides being quick and convenient, Jamba Juice offers real nutritional value and tastes great – we’re bringing the world’s best smoothies to the Middle East.
“We’re proud to bring Jamba Juice to UAE where we can inspire and simplify healthy living by providing tasty, convenient and healthy beverages and food in a fun environment. With Jamba Juice we believe all our customers will have a fruitful day.”
Using only high-quality ingredients that nourish the body, Jamba Juice products do not contain any artificial flavours or colours, preservatives, high fructose corn syrup, or trans-fats.