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27 May 2024 10:50

Advertising & Marketing

Initiative picks up 11 Effie MENA nominations

Initiative in MENA has secured a phenomenal 11 nominations at the region’s 2014 Effie awards, which celebrate excellence in marketing effectiveness.

Four of the agency’s client accounts are represented throughout the shortlist, with six nominations for their work with Dubai Media Incorporated (DMI), three for 

Mobily and one apiece for Etisalat and Americana.

The awards span five categories with DMI nominated for more than a quarter of the awards in the Media category.

A global awards organisation, regional Effies ceremonies are held around the world. The awards are billed as celebrating “Ideas That Work: marketing ideas that click, bring home the results, and meet organisational objectives”.

The awards ceremony will take place in Dubai on 19th November 2014.

Those Effie MENA nominations in full:

Client: Etisalat

Category: Telecommunications/Mobile & Internet

Campaign: UAE National Day

Client: Americana

Category: New Products

Campaign: Koshna KSA Recipe Launch

Client: DMI:

Category: Media

Campaign: Shaabiyat Al Cartoon

Client: DMI:

Category: Media

Campaign: The Victorious

Client: DMI:

Category: Media

Campaign: Dubai One Oscars

Client: DMI:

Category: Media

Campaign: My Ramadan

Client: DMI:

Category: Media

Campaign: Dubai World Cup – Family Style

Client: DMI:

Category: Sports Marketing

Campaign: The Victorious

Client: Mobily

Category: Best Use of Social Media

Campaign: Marzouq

Client: Mobily

Category: Telecommunications Mobile & Internet

Campaign: Marzouq

Client: Mobily

Category: Telecommunications Mobile & Internet

Campaign: 5th Participation

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