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03 Oct 2024 21:13

Meet the Leader

Media-Avataar Leadership Talk- Q&A with Jules Youssef, Managing Director of Qatar, Oman, Kuwait and Bahrain, Great Place to Work® Middle East

Emprising™, the instrumental survey platform by Great Place to Work® Middle East, has proven to be extremely helpful in encouraging companies to prioritize fair treatment for their employees. By providing valuable insights on the positives and impact achieved within organizations, Emprising™ enables companies to make informed decisions that promote a healthy and inclusive work environment- Jules Youssef, Managing Director of Qatar, Oman, Kuwait and Bahrain, Great Place to Work® Middle East

Here’s the full Q & A:

1.How can a Great Place to Work support their employees during unforeseen circumstances and challenging times?

In times of unforeseen circumstances and challenging times, a Great Place to Work can greatly support their employees through various measures. These measures not only alleviate stress and anxiety, but also foster a sense of security and well-being among the workforce.

Companies in Kuwait understand the importance of work-life balance and acknowledge that their employees’ personal well-being is crucial for optimum productivity and job satisfaction. Hence, they typically provide flexibility and allow employees to take time off when they believe it is necessary. This employee-centric approach fosters a positive work environment and enhances loyalty. Whether it’s for personal or family emergencies, medical appointments, or other important obligations, companies in Kuwait prioritize their employees’ needs and recognize the significance of allowing them to take time off to address personal matters effectively.

A recent study which was based on the employee survey Trust Index™ by Great Place to Work® Middle East indicated that 84% of employees of companies in Kuwait shared that they can take time off from work when I think it’s necessary.

Companies in Qatar have demonstrated a remarkable management style that is highly approachable and easy to engage with, especially during unforeseen crises. The open and transparent communication between the management and employees fosters a culture of trust and understanding. In times of uncertainty or emergencies, the management shows exemplary resilience and availability, providing guidance, support, and reassurance to their workforce. They encourage an open-door policy, where employees feel comfortable expressing their concerns and seeking guidance. The approachability of the management not only helps in effectively addressing crisis situations but also reinforces teamwork and collaboration, creating a sense of unity within the organization.

Recent findings by Great Place to Work® Middle East on certified companies in Qatar indicated that 91% of employees shared that their Management is approachable, easy to talk with.

2.How does Kuwait and Qatar foster a sense of belonging and inclusivity within their workplace cultures?

Emprising™, the instrumental survey platform by Great Place to Work® Middle East, has proven to be extremely helpful in encouraging companies to prioritize fair treatment for their employees. By providing valuable insights on the positives and impact achieved within organizations, Emprising™ enables companies to make informed decisions that promote a healthy and inclusive work environment.

According to research conducted by Great Place to Work® Middle East, the following statements highlight the commitment of Kuwait and Qatar towards fostering inclusivity:

The study has showcased that 86% of employees in Kuwait and 87% of employees in Qatar shared that they are treated fairly regardless of their race. These results indicate how Kuwait and Qatar strive to provide equal opportunities and fair treatment to all employees, regardless of their race or ethnicity. The emphasis is on creating a workplace culture that values diversity and ensures that everyone feels respected and included. Organizations in both Kuwait and Qatar tend to promote equality and diversity through policies, training programs and anti-discrimination measures.

Furthermore, cooperation plays a key factor in organizations with 86% of employees in Kuwait and 87% of employees in Qatar sharing that they can count on people to cooperate. Kuwait and Qatar both prioritize teamwork and collaboration. Many organizations within both countries encourage employees to work together, share knowledge and support each other to achieve common goals. This collaborative approach helps build a sense of belongingness and inclusivity, as employees can rely on each other for support and cooperation.

3.How does the leadership style in Kuwait and Qatar contribute to the creation of a great place to work?

Both Kuwait and Qatar are known for their unique leadership styles that contribute to creating great places to work. The studies conducted by Great Place to Work® Middle East have highlighted some noteworthy aspects in these countries’ management practices. One noteworthy characteristic highlighted by the employees is that 85% and 88% of leaders in Kuwait and Qatar respectively recognize that honest mistakes are an inevitable part of doing business. Rather than placing blame, they focus on learning from these errors to improve processes and achieve better outcomes. Additionally, employees also shared that 84% of management in Kuwait and 87% in Qatar genuinely seek and respond to suggestions and ideas from employees, fostering a culture of collaboration and innovation. This leadership approach empowers employees, enhances their sense of belonging, and ultimately contributes to creating positive and engaging work environments in Kuwait and Qatar.

4.What measures do companies in Kuwait and Qatar take to create a work environment that fosters a sense of fulfillment and meaning for their employees?

The purpose of work in Kuwait and Qatar is to create great places to work, where employees feel a sense of pride in what they accomplish. According to studies conducted by Great Place to Work® Middle East, it has been found that an impressive percentage of companies in Kuwait (92%) and Qatar (94%) have demonstrated a positive work environment and employee satisfaction. These results are indicative of the organizations’ commitment to creating an inclusive and engaging workplace culture. This focus on creating a positive work culture and environment has resulted in high employee retention rates and increased productivity. Employees have shared their experiences, stating that they feel a strong sense of pride in their achievements, which strengthens their connection to their organization. This sense of purpose and pride contributes to the overall success and reputation of companies in Kuwait and Qatar as great places to work.

According to recent studies conducted by Great Place to Work® Middle East, it has been observed that a staggering 90% of companies in Kuwait and Qatar believe that their work holds significant meaning beyond it being “just a job.” This finding sheds light on the strong sense of purpose and fulfillment that employees experience while working in these organizations.

The high percentage of employees acknowledging the special meaning behind their work in Kuwait and Qatar signifies the emphasis placed on meaningful work experiences. These organizations recognize the importance of aligning their employees’ values and aspirations with the company’s overall mission and goals. By incorporating this mindset into their organizational culture, these companies foster an environment where employees feel a strong sense of fulfillment and personal growth.

The study’s findings underline the significance of creating a workplace environment that goes beyond financial rewards and encourages employees to find meaning in their roles. Acknowledging the importance of purposeful work can have a profound impact on employee well-being, job satisfaction, and overall organizational success. Kuwait and Qatar serve as notable examples where companies have successfully prioritized meaningful work experiences, paving the way for a more engaged and motivated workforce.

5.How do Qatar and Kuwait effectively provide benefits and advantages to expatriates in their countries?

Qatar and Kuwait have been successful in offering various benefits and advantages to expatriates in their countries. According to surveys and data conducted by Great Place to Work® Middle East,, an impressive percentage of employees—79% in Qatar and 78% in Kuwait—have expressed satisfaction with the special and unique benefits provided to them. These countries go beyond traditional benefits and strive to create an environment that caters to the needs of expatriates. Some of the key advantages include housing allowances, healthcare coverage, transportation facilities, education opportunities and support for the families of expatriate workers. Moreover, these countries focus on providing a positive work-life balance, ensuring job security, and fostering an inclusive work culture that appreciates and respects the diversity of their expatriate workforce. Overall, Qatar and Kuwait have consistently demonstrated their commitment to offering exceptional benefits and advantages to expatriates, making them attractive destinations for foreign workers.

6.How do Kuwait and Qatar successfully manage job hopping and maintain employee retention?

Job hopping has become a prevalent trend in the modern workplace. Employees often switch jobs frequently in pursuit of better opportunities, higher salaries, or improved work-life balance. However, employers in Kuwait and Qatar are increasingly recognizing the importance of retaining their valuable workforce. However, findings by Great Place to Work® Middle East have revealed that a significant percentage of employees in both countries have trust in their management’s commitment towards job security. In Qatar, 84% of employees believe that management would resort to laying people off only as a last resort. Similarly, in Kuwait, 80% of employees hold the same belief. This showcases the level of confidence employees have in their organizations, which can play a crucial role in establishing strong employee loyalty and reducing job hopping tendencies.

7.How does Qatar and Kuwait effectively enhance their business growth while simultaneously nurturing a positive work culture?

Qatar and Kuwait have effectively enhanced their business growth while simultaneously nurturing a positive work culture. According to research conducted by Great Place to Work® Middle East, it has been observed that a significant percentage of employees in both countries have attested to the alignment between management’s actions and their words. In Qatar, an impressive 86% of employees acknowledged management’s consistency, while in Kuwait, it was 81%. Moreover, the study revealed that the majority of employees in Qatar, 92%, believe that management is highly capable of effectively steering the business. Similarly, 89% of employees in Kuwait shared the same sentiment, emphasizing the competent leadership in both regions. These findings highlight the commitment of organizations in Qatar and Kuwait in developing a positive work culture that aligns with the overarching objectives of their businesses.

8.What strategies have Qatar and Kuwait utilized to promote social interaction and combat feelings of isolation among remote workers?

Qatar and Kuwait have implemented several strategies to foster social interaction and address feelings of isolation among remote workers. According to a survey conducted by Great Place to Work® Middle East, 86% of employees in Qatar and 81% in Kuwait reported that their workplace is psychologically and emotionally healthy. This indicates that efforts have been made to create a supportive and inclusive environment. Additionally, the research showcased that 88% of employees in Qatar and 84% in Kuwait celebrate special events together, which encourages social bonding and a sense of community. These findings highlight the proactive measures taken by both countries to promote social interaction and combat feelings of isolation among remote workers.

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