Advertising & Marketing

Advertising & Marketing

June 26, 2018 by MediavataarMe News Desk | Leave a Comment

J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally...

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Advertising & Marketing

June 25, 2018 by MediavataarMe News Desk | Leave a Comment

TBWARAAD delivered one of its best performances in years at the Cannes Lions International Festival of Creativity, leading the MENA...

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Advertising & Marketing

June 25, 2018 by MediavataarMe News Desk | Leave a Comment

A report by Kantar Consulting shows that “Mass markets are splintering. Differences of tastes, preferences, lifestyles and identities have exploded....

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Advertising & Marketing

June 25, 2018 by MediavataarMe News Desk | Leave a Comment

Victoria Aspinall, Client Consultant in Kantar Worldpanel’s Expert Solutions team, explores whether premiumisation is the solution for brands and retailers...

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Advertising & Marketing

June 25, 2018 by MediavataarMe News Desk | Leave a Comment

To date, there has been no accurate or efficient way to measure a brand and its competitors’ overall investment in...

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Advertising & Marketing

June 24, 2018 by MediavataarMe News Desk | Leave a Comment

While IT, and most businesses, have been focused on operational excellence for the past 20-30 years, Gartner, Inc. analysts said...

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