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26 May 2024 09:09

Advertising & Marketing

Wunderman acquires Emark

WPP announces that its wholly owned global digital agency, Wunderman, has acquired a majority stake in Emark, the marketing technology performance company.

Emark delivers Salesforce Marketing Cloud, Commerce Cloud, Service Cloud, DMP, and advertising technology such as Facebook Advertising and Google Ads, as a single, integrated solution.

The acquisition further strengthens WPP’s and Wunderman’s growing global Salesforce practice in delivering marketing and advertising technology solutions for data-driven and personalised customer interaction.

Founded in 2000, Emark is recognised as a preeminent provider of Salesforce multi-cloud strategy and solutions in Europe, with a strong Marketing Cloud pedigree. Headquartered in Haarlem, Netherlands with international offices located in Barcelona, London and Poland, the company employs around 120 people and serves a wide range of clients across sectors including Bugaboo, ECCO Shoes, Marks & Spencer, Randstad, Scotch & Soda, and The Macallan.

Wunderman is the world-leading digital agency whose mission is to inspire people to take action. It brings together 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets.

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