The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024.
This is the first time the Global Congress has been held in the Far East although a highly successful in-person regional event was held in Kuala Lumpur, Malaysia in October 2022. The recent 2023 Global Congress in Lisbon attracted a record 525 delegates from across the world.
WOO President Tom Goddard says: “Lisbon was an unprecedented success in every respect but, as a truly global organization, we can’t rest on our laurels and it’s right that we head to the Far East in 2024.
“Markets including China, Korea and Japan are seeing some of the most dramatic and positive transformations in global Out of Home and this will be an unmissable opportunity for WOO members, delegates and worldwide media to see the shape of future OOH right now.”