Snapchat and Disney are coming together in a groundbreaking collaboration that illustrates how Augmented Reality can enhance storytelling and bring to life the legendary characters and tales in celebration of Disney100.
From one generation to the next, Disney’s stories have lived on, and with the power of Snapchat’s industry-leading Augmented Reality (AR) technology, guests can engage with these stories in this immersive exhibit that captures the wonder and magic of Disney.
Blast off through space with the Guardians of the Galaxy, meet the characters of Pixar’s latest movie Elemental, travel to the majestic oceans of Pandora inspired by Avatar: The Way of Water, exit Hyperspace on a desert planet from The Mandalorian, and discover how wishes are granted in Disney’s upcoming film Wish.
With Snap AR, characters will come to life alongside you, responding to each & every move; costumes are realistic and tailored to you; and cinematic environments will take over the real-world surfaces in all directions.
“We are so excited to bring the magic of Disney to life in a unique, immersive way for those on the ground at Cannes and everyone at home. Through our best-in-class AR technology, Disney stories will come to life like never before, showing that with a little bit of fairy dust, anything is possible.” – Rob Wilk, President of the Americas, Snap Inc.
“As Disney celebrates 100 years, we’re very excited to partner with Snap to bring this immersive and innovative experience to life at Cannes Lions. Snapchat’s cutting-edge technology continues to open up new ways to experience and engage with our stories.” – Jessica Intihar, SVP, Digital Marketing, Walt Disney Studios.
MENA Snapchat Stats:
Demographically, we reach more than 90% of 13- to 34-year-olds in Saudi Arabia, and in the UAE, Snapchat reaches 1 in 3 of 18-34 year-olds.
In places like KSA, our monthly addressable reach has climbed to more than 22 million.
On average, Snapchatters in KSA open the app over 50 times a day.
Over 85% of MENA daily users interact with Lenses every day.
Over 60% of KSA monthly active users are 25 or older.
An average of 80% of consumers in both Saudi Arabia and the UAE expect and desire to use AR as a practical “tool” in their everyday lives.
In markets like Saudi Arabia and the UAE, interacting with products that have AR experiences leads to a 94% higher conversion rate.
By 2025, almost all of the Gen Z and Millennial population in Saudi Arabia and almost all UAE users of social and communication apps are anticipated to be frequent AR users.
Snap AR Stats
Over 250 million Snapchatters engage with augmented reality every day on average.
Snapchat sees over 6 billion AR Lens plays every day on average.
Snapchat Stats
Snapchat has 383 million daily active users and over 750 million monthly active users globally.
Snapchat reaches over 75% of 13- to 34-year-olds in over 20 countries. In the US, Snapchat reaches nearly half of smartphone owners.
Snapchat is ranked the #1 happiest platform when compared to competitors.