The unique collaboration creates a new ecosystem for brands and retailers, driving education, adoption, and incremental growth in commerce media.
LiveRamp, the leading data collaboration partner, today announces a first-to-market initiative with Publicis Groupe Middle East (EPA: PUB), the region’s leading marketing, communications, and transformation network. The partnership aims to accelerate the growth and adoption of commerce media by combining LiveRamp’s data collaboration technology with Publicis Groupe ME’s partner scale to propel commerce media innovation and deliver best-in-class solutions for brands across the Middle East.
Working with a significant portion of the Middle East’s brands and retailers, Publicis Groupe ME is renowned for its rich expertise, deep client relationships, and outcome-focused integrated media capabilities. LiveRamp powers brands to collaborate responsibly with data, including measurement and turnkey collaboration solutions that help businesses across verticals drive marketing performance. By uniting Publicis Groupe ME’s unrivalled partner scale with LiveRamp’s trusted technology, this partnership creates a unique platform for long-term growth for the whole ecosystem, and is built on a bedrock of shared expertise across already existing collaboration through mutual clients such as Carrefour and Beiersdorf.
The partnership will focus on making commerce media solutions more accessible to the Middle East, through client education, helping to shape strategies, and reducing the barriers for brands to adopt a commerce media strategy, benefiting everyone in the ecosystem. Brands across various verticals, including CPG, automotive, and finance, as well as retailers of every size and type, whether online, offline, or quick-commerce, can now collaborate more effectively and achieve incremental outcomes. This will empower brands to drive measurable performance and business outcomes through robust commerce media solutions, and similarly commerce media owners the opportunity to unlock incremental revenue opportunities through the partnership.
Mazen Mroueh, Head of Performance Product & Operations, Publicis Groupe Middle East, said: “Commerce media is transforming how brands and retailers connect with customers, and this partnership puts us at the forefront of that evolution. Being first to market in the Middle East is not just about speed, it’s about shaping the rules of the game and maturing the ecosystem. By combining Publicis Groupe ME’s scale with LiveRamp’s trusted technology, we are creating an open ecosystem that drives innovation, education, and measurable impact for brands across every vertical.”
Oliver Klander, Commercial Director MENA, LiveRamp, added: “We’re excited to have Publicis Groupe ME as a strategic partner in this groundbreaking initiative. With our neutral, interoperable collaboration technology and Publicis’s unparalleled market presence, we are enabling brands and retailers to collaborate with confidence and drive substantial incremental growth. The future of commerce media has arrived, and we invite everyone to join in this journey.”