Dubai Media launched the “Code Podcast” program, presented by media personality Hiba Zaarour on Dubai TV. Through its episodes, the program hosts a group of Emirati and Arab figures who are distinguished by their unique and inspiring experiences and expertise in the economic, sports, social, medical, artistic, and other fields.
“Code” presents guests’ views on a variety of topics and issues.
The launch of the new programme comes within the framework of innovative initiatives through which Dubai Media Incorporated seeks to keep pace with developments in the media sector and the changes it is witnessing, in addition to investing in young media cadres and developing their various skills and capabilities.
The “Code Podcast”, produced by the Dubai Media Incorporated’s News Centre, is distinguished by its ability to provide in-depth and spontaneous dialogues that help decipher the “code” that enabled guests to achieve success in their professional and personal lives, making it one of the most important talk shows presented by the channel in its new programming cycle. The discussions, which extend over 35 minutes, also review the fears and challenges faced by the guest and his ability to deal with them, overcome them and transform them into opportunities, highlighting the importance of time and its role in achieving success.
In this context, Ahmed Abdullah, Director of Dubai TV , confirmed that the launch of the “Code” programme comes within the context of the process of developing media content witnessed by “Dubai Media” through its television and radio channels and digital platforms.
He said: “The programme represents a qualitative addition to Dubai TV’s programming cycle, as it reflects the state of development experienced by the institution and highlights its efforts aimed at providing distinguished content that represents one of the axes of its strategy aimed at enhancing awareness in Arab societies, and highlighting its successful competencies and positive energies.”
For her part, Reem Al Marri, Director of the News Centre at Dubai Media , pointed out the importance of the new programme, which will be shown starting from January 26.
“‘Shefra’ is distinguished by its idea, spontaneity and in-depth discussions that give the audience the opportunity to learn and discover new ways to achieve success in life. The programme is also unique in the type of topics it presents during its episodes, which host a group of personalities representing different spectrums of Arab societies. They were chosen based on their distinguished experiences and expertise and the type of fields in which they work, to ensure the presentation of diverse episodes rich in knowledge,” she said.
It is worth noting that the “Code” program will be shown on Dubai TV every Sunday at 10:30 PM