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20 Mar 2026 15:12

Television & Cinema

Global Pay TV Operator Forecasts

Three-quarters of the world’s pay TV operators will gain subscribers between 2018 and 2024. Covering 505 operators across 135 countries, the Global Pay TV Operator Forecasts report also estimates that two-thirds will increase their revenues over the same period.

Simon Murray, Principal Analyst at Digital TV Research, added: “The top 50 operators accounted for two-thirds of the world’s pay TV subscribers by end-2018, with this proportion not expected to change over the next five years. The top 10 operators took 45% of the total by end-2018.”

Murray continued: “China Radio and TV is the world’s largest pay TV operator by a long, long way. It had 185 million subs by end-2018 [18% of the global total] – as much as the next four operators combined. However, China Radio and TV will lose 25 million subscribers between 2018 and 2024, mainly to IPTV (faster broadband) and OTT (more content choice).”

Published in June 2019, this 312-page electronically-delivered report comes in two parts:

An 80-page PDF giving a global executive summary and forecasts. Profiles for the top 10 countries (Brazil, China, France, Germany, India, Japan, Mexico, Russia, UK and USA)

• An excel workbook giving comparison tables and country-by-country forecasts in detail for 505 operators across 135 territories for every year from 2010 to 2024. The report covers 733 platforms: 282 satellite TV; 134 digital cable; 119 analog cable; 139 IPTV; and 59 DTT.

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