Cartoon Network Enterprises recently held its annual Licensing Day at Dubai’s IMG Worlds of Adventure theme park to discuss upcoming plans for 2017, franchise shows and support plans that will be put in place for the entire year.
Licensees and Retailers from Toy, Fashion and F&B sectors, all converged at the event from across the MENA region. In addition to numerous displays of Cartoon Network licensed product, attendees were also taken through an engaging and interactive journey on each of the Cartoon Network brands, including Adventure Time, The Amazing World of Gumball, Powerpuff Girls, and Ben 10, in addition to locally-produced show Mansour among others.
During the event, retailers were presented with scalable toolkits for Cartoon Network’s priority franchises, from turnkey activations offering augmented reality experiences to entertainment-based programmes for larger shopper audiences. All are easily implementable retail solutions to drive deep engagement with shoppers and Cartoon Network audiences. Cartoon Network Enterprises shared the latest share and reach information, demonstrating its channel and digital strengths, as well as unveiling upcoming marketing campaigns and all-new local collaborations.