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26 May 2024 10:45

Television & Cinema

CNN named undisputed #1 international news brand

Global independent study reaffirms CNN’s #1 position in TV and digital across Europe, Middle East, Africa, Asia and Latin America 

The latest IPSOS Affluent Global survey reaffirms CNN as the leading international news brand, reaching an unrivalled four out of 10 upscale consumers and decision-makers in Europe, Middle East, Africa, Asia and Latin America.

This huge scale of an affluent international audience is larger than all news competitors in every metric across TV and digital platforms. 

Every month, CNN reaches 40% of the international upscale population via TV and digital platforms* – this is well ahead of BBC (29%), CNBC (14%), Bloomberg (11%) and Al Jazeera (11%). 

On TV, CNN is most watched international news channel for monthly (34%), weekly (19%) and daily (5%) reach. This is far ahead of the reach of other news channels’ TV reach – BBC (23% monthly, 13% weekly, 4% daily), Sky (21%, 13%, 5%), CNBC (10%, 5%, 1%), Al Jazeera (9%, 5%, 2%) and Bloomberg (8%, 4%, 1%)**. 

CNN’s leadership extends to digital, where CNN takes number one spot ahead of all news and entertainment brands with 14% monthly reach. This compares to National Geographic (11%), BBC (11%), Discovery (9%), Bloomberg (5%), CNBC (5%) and Al Jazeera (3%)***. The IPSOS Affluent Global findings follow CNN registering a global digital audience of 99 million Unique Visitors in comScore’s August data – over 25 million ahead of the BBC (73 million)****. 

In addition, CNN has been named the number one international news brand according to the latest IPSOS Affluent Survey Asia Pacific, also released today, reaching an unrivalled one in three upscale consumers in the region*****.

“What is commonly referred to as the “CNN effect” is our ability to deliver non-partisan, objective reporting from all corners of the world quicker and in more detail than anyone else,” said Rani R. Raad, Chief Commercial Officer, CNN International. “It’s this effect that connects with our consumers on TV, mobile, digital and social platforms making CNN the worldwide news leader it is today. These latest survey results are testament to CNN’s credibility, best-in-class journalism, speed of getting to a story and the intelligence and insight of our reporting.”

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