CNN International Commercial (CNNIC) is continuing its long-term partnership with Bangkok Dusit Medical Services Public Company Limited (BDMS), the largest private healthcare network in Thailand, through the sponsorship of Vital Signs hosted by Dr. Sanjay Gupta, CNN’s multiple Emmy award-winning chief medical correspondent.
CNN’s Vital Signs explores health stories from around the world and provides a global perspective on how to diagnose, treat and prevent illnesses. This year Vital Signs aired in December and was accompanied by vignettes about Your Best Life which focused on best practices around health and wellness. In addition, BDMS is sponsoring a digital editorial series that is available on the Vital Signs digital hub to highlight key health issues and the newest developments in the world of health and medicine. BDMS is also extending its sponsorship of flagship news program Anderson Cooper 360 for CNN International Asia’s feed.
“We are delighted to extend our long-standing partnership with BDMS to align its brand with the sharing of important health information around the world,” said Cathy Ibal, Senior Vice President, CNN International Commercial. “Advancing medical technology and finding solutions to health issues is always a topic of interest for our global audiences. We are confident that this strong cross-platform campaign including the sponsorship of Vital Signs will help deliver world-class content to create awareness around health topics brought to the forefront by medical experts.”
“BDMS is determined to provide world-class healthcare services and deliver the best patient experiences and outcomes. It’s a great honor to be partnering with CNN over the past years to increase health awareness in the world today and emphasize the importance of preventive care and wellness to a global audience,” said Dr. Poramaporn Prasarttong-Osoth, President, Bangkok Dusit Medical Services Public Company Limited.
