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14 Dec 2024 18:00

Sports Marketing The Latest

YaLLa Esports Expands 2025-2026 Circuit with Five Events, including UAE and Qatar

The expanded YaLLa Compass series will feature five LAN events scheduled between 2025 and 2026

2025: Two LAN tournaments with a combined $1.5M USD prize pool.

2026: Three events across Qatar, UAE, and an upcoming location.

With an ambitious $12.5M USD investment committed over the next two years, YaLLa Esports is accelerating the growth of MENA’s esports ecosystem. This funding will drive not only the expansion but will also focus on creating innovations within the industry and elevating player and fan experiences.

“It’s an extraordinary time for esports in the MENA region,” said Klaus Kajetski, CEO of YaLLa Esports. “With the expanded YaLLa Compass circuit, we’re not only growing our presence but also creating new experiences that set a global standard for fan engagement, innovation, and player development. This expansion reflects our vision to make the Middle East a vibrant hub for esports, where players and fans alike come together to celebrate the future of competitive gaming.”

The YaLLa Compass series extends beyond competition, delivering a full experience for players, fans, and industry leaders. Following the success of YaLLa’s 2024 hackathon, which attracted over 180 developers, the upcoming seasons seasons will see new tech-driven initiatives aimed at fostering gaming innovation.

YaLLa Esports also hosted an invite-only, closed-door leadership event earlier this year, bringing together top industry figures to explore partnership opportunities and solidify connections within MENA’s esports sector. The 2025 and 2026 seasons will continue to strengthen these business connections, building further upon providing a space for influential conversations about esports’ role in the region.

In addition, YaLLa Compass will debut a Superfan Concept in 2025, where each team’s top fan will be awarded an all-expenses-paid trip, including flights, accommodation, and VIP access. This initiative underscores YaLLa’s commitment to providing fans with unforgettable experiences and establishing the region as a must-visit destination for esports enthusiasts.

With a commitment to fostering an ecosystem that empowers talent, embraces innovation, and expands MENA’s esports reach globally, YaLLa Esports views the expanded YaLLa Compass series as a foundational step toward building a legacy that will impact generations of gamers.

Further announcements about YaLLa Compass 2026, including the third location, event dates, and partnerships, will be released in the coming months.

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