24 Jun 2024 17:28

Sports Marketing

Soccerex Europe unites the global football industry at the iconic Johan Cruijff ArenA

Soccerex Europe 2024 unfolded spectacularly at the iconic Johan Cruijff ArenA on May 30th and 31st, gathering key figures from the global football community.

Soccerex Europe attracted industry leaders, executives, and innovators, facilitating insightful discussions and networking opportunities within the beautiful setting of Amsterdam’s renowned Johan Cruijff ArenA.

Over two days, the conference featured panels, exhibition booths, and keynote speeches addressing pivotal topics in football, such as technological advancements, sustainability, fan engagement, and financial strategies. Prominent speakers included representatives from top football clubs, governing bodies, and technology firms, all sharing their expertise and visions for the future of the sport.

The event emphasised the critical role of innovation in enhancing the game, with presentations on cutting-edge technologies like AI in performance analysis, VAR advancements, and smart stadiums. Additionally, the importance of sustainable practices and community engagement was highlighted, reflecting the industry’s growing commitment to social responsibility.

Soccerex Europe 2024 not only fostered invaluable connections among attendees but also set the stage for future developments in football. “Soccerex is an obligation to attend” – Javier Tebas, President of LaLiga. The successful convergence of diverse perspectives at the Johan Cruijff ArenA underscored the event’s status as a cornerstone of the football business calendar, driving progress and collaboration within the sport.


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