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IEG Middle East Presents the Inaugural Riyadh Muscle Show 2025

A brand-new fitness & bodybuilding event from the organisers of the Middle East’s biggest Fitness expo will launch in Riyadh in February 2025

Supported by the Saudi Bodybuilding Federation

IEG Middle East is proud to announce the debut of the Riyadh Muscle Show, supported by the Saudi Bodybuilding Federation. This ground-breaking fitness event promises to ignite the Kingdom of Saudi Arabia with energy and passion from 21 to 22 February 2025 at The Arena, Riyadh.

Taking place over two-days, this fitness extravaganza promises an immersive experience for bodybuilders and the fitness community, featuring an array of thrilling events including the Kingdom Bodybuilding Championships, top-tier competitions, and unparalleled networking opportunities.

Building on the legacy of the Muscle Show brand, the Riyadh Muscle Show will be a hub of excitement, offering attendees the chance to witness exhilarating bodybuilding competitions, explore cutting-edge functional fitness zones and engage with industry titans through exclusive meet-and-greets. With over 100 renowned local and international brands showcasing their latest innovations, attendees can expect a dynamic showcase of the newest products and trends in the fitness and bodybuilding sphere.

Expected to draw over 10,000 passionate fitness enthusiasts, the Riyadh Muscle Show will be a melting pot of like-minded individuals from around the globe. Attendees will have the opportunity to immerse themselves in a wealth of offerings, from sampling the latest supplements and apparel to participating in speaker sessions led by industry experts.

Originating in Dubai in 2016, the Muscle Show has quickly risen to prominence as the Middle East’s premier fitness and bodybuilding event. Boasting appearances from iconic figures such as reigning champion and 5x winner of Mr. Olympia, Chris Bumstead, 8x Mr Olympia, Ronnie Coleman, 7x Mr. Olympia and American IFBB Pro, Phil Heath, 3x Mr. Olympia Runner-up, American IFBB Pro and Stranger Things actor, Kai Greene, to name a few.

Tom Reece, Marketing Director at IEG Events, expressed his enthusiasm for the Riyadh debut, stating: “The Muscle Show has experienced tremendous growth in recent years, and we have received overwhelming demand from the fitness and bodybuilding community to bring the show to the Kingdom of Saudi Arabia. We are committed to delivering an unforgettable experience in Riyadh and can’t wait to expand our footprint.”

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