Kantar Media, part of Kantar Group Holdings, today announces the appointment of Patrick Béhar as Global CEO, effective September 2023.
He will lead an organisation with the world’s largest audience measurement and media research footprint. Chris Allen, who has successfully led the executive team since 2022, will now focus exclusively on his role as Kantar Media Global CFO.
Mr Béhar brings more than 25 years of international experience in the media industry. He currently serves as Chief Business Officer for Sky Group, a part of Comcast, and Europe’s largest media company and pay-TV broadcaster. In that role Patrick has been managing and expanding all of Sky’s relationships with content and distribution partners, as well as driving Sky Media’s advertising revenues.
On his appointment, Patrick Béhar commented: “Media markets are undergoing unprecedented transformation, accelerated by new technologies and changing audience behaviours. With the widest and most rapidly expanding cross-media audience measurement footprint, Kantar Media is at the forefront of this transformation, uniquely positioned to unlock audiences and drive growth and value for clients. I’m looking forward to leading this amazingly talented team, working closely with the board, our Chairman Adam Crozier and Chris Jansen, Chief Executive at parent company, Kantar Group.”
Adam Crozier, Chairman of Kantar Media, added: “Patrick brings a unique combination of first-hand client experience in equipping media companies to grow in a cross-media age and deep global advertising expertise. His appointment will strengthen the Kantar Media leadership team. As we continue to drive our innovation agenda forward, I am confident he will fulfil the ambition we have for the business to cement its position, unlocking insight opportunities for our clients.”
