As President, Al Sahhaf will lead the Saudi Chapter’s activities to promote cultural exchange, economic diversification, and the empowerment of local talent in the advertising industry.
The establishment of IAA’s Saudi Arabia Chapter marks a significant milestone for the Kingdom’s advertising and creative industries, reaffirming Saudi Arabia’s pivotal role in shaping the future of advertising in the region.
IAA
The IAA is a global network of marketers, advertising agencies, media, tech companies, and educators that aims to:
Encourage self-regulation to keep advertising legal, decent, honest, and truthful
Advocate for increasing consumer choice and freedom of commercial speech
Support internship programs for youth exploring job opportunities in the industry
Promote professional development through education and training
Exchange views on emerging policy issues and trends affecting the industry
