The show reached approximately 84% of Kerala’s population on Asianet
Finale Day watch-time on JioHotstar jumped 137%, with video views doubling compared to last season
CTV Watch-Time Contribution Grows to 25%
Bigg Boss Malayalam Season 7 has reinforced its position as one of Kerala’s most powerful entertainment franchises, delivering exceptional viewership across Asianet and JioHotstar. Season 7 of Bigg Boss Malayalam has emerged as the strongest edition yet, setting new benchmarks in reach, engagement, and advertiser participation, further cementing JioStar’s leadership in the Malayalam entertainment space.
The digital performance of Season 7 on JioHotstar has been remarkable, surpassing Season 6 across every key metric. On the finale day (3 August 2025), video views reflected a ~2x growth from the last season. Watch-time on the same day marked a 137% increase from Season 6. The show continued to command extraordinary popularity on television as well with reaching approximately 84% of Kerala’s population.
“Season 7 has shown just how deeply Bigg Boss Malayalam is woven into Kerala’s cultural fabric. This year’s remarkable surge in Connected TV viewing, watch-time, and digital engagement reflects not just strong consumption—but genuine appointment viewing that brings families and communities together. The outpouring of audience participation and the confidence shown by advertisers reaffirm the franchise’s unmatched ability to spark conversation, shape culture, and deliver impact at scale,” said Krishnan Kutty, Head of Cluster, Entertainment (South), JioStar.
On JioHotstar, the 7th season recorded an overall growth of 65% higher video views. Total watch-time grew with a healthy 36% rise. Notably, Connected TV has emerged as a major driver of consumption, with CTV accounting for 25% of total watch-time this season, which underscores the franchise’s strength as a large-screen, family co-viewing property. The season also registered its highest-ever weekday and weekend performance, reinforcing its dominance across the entire broadcast window.
Bigg Boss Season 7 on Asianet garnered a reach of 7.37 Mn, highlighting the deep involvement and loyalty of its fan base. This season also delivered the highest Grand Finale ratings ever recorded for the franchise, along with the highest weekend ratings, highest individual weekday ratings on TV, and the highest social media engagement to date, with 6.2 billion interactions across platforms.
In a standout moment for the show, a commoner finished as the second runner-up, further strengthening the season’s relatability and emotional connect. Mohanlal’s refreshed look throughout the season became a major cultural talking point, drawing significant attention across social media.
Season 7 attracted 17 national and regional advertisers across both TV and digital, reaffirming its position as Kerala’s most influential media property. Brands like MyG, Maruti, Berger Paints, Swiggy, Healthy Grocer Perungayam, Ujala Young & Fresh, Regal Jewellers, Patanjali Ayurved (Sunrich), MYK Laticrete India, Arvind Labs’ Dazzler, K P Namboodiri, Havells, Premier Tissues, M4marry.com, Confident Group, Merino Industries and Cera partnered for the season.
Season 7 stands today as the biggest and most successful edition of Bigg Boss Malayalam ever, across ratings, watch-time, digital engagement, advertiser participation and cultural impact. This season’s exceptional performance reaffirms JioStar’s commitment to creating iconic, culturally resonant content experiences for millions of viewers across platforms.
