Zee Entertainment Middle East is delighted to announce that its Arabic channels, Zee Alwan and Zee Aflam, are now available in High Definition (HD) on its global streaming platform, ZEE5. The move brings audiences in the Middle East a sharper and more immersive viewing experience of their favorite Bollywood blockbusters and Indian dramas, all dubbed and subtitled in Arabic.
With the HD launch, Zee Alwan continues to be the go-to destination for family-friendly Indian drama series, carefully adapted to resonate with Arabic-speaking audiences. Zee Aflam, on the other hand, remains the premier hub for blockbuster Bollywood films featuring global icons such as Shah Rukh Khan, Salman Khan, Kareena Kapoor, and Ranbir Kapoor, spanning romance, drama, action, and comedy, now available to enjoy in crystal clear quality.
Adil Memon, Acting Territory Head, Zee Entertainment Middle East, commented: “The launch of Zee Alwan and Zee Aflam in HD on ZEE5 demonstrates our commitment to delivering premium entertainment to Arabic audiences. By combining world-class Bollywood content with superior picture quality, we are enhancing viewer engagement and reinforcing our leadership in the region’s digital entertainment landscape.”
Medhat Houalla, EVP, Ad Sales, Zee Entertainment Middle East, says: “Bringing Zee Alwan and Zee Aflam in HD to ZEE5 strengthens both our audience reach and commercial proposition. The enhanced viewing experience offers advertisers a premium platform to engage with a highly engaged Arabic speaking audience across the MENA region. This step is in line with Zee plans in the Middle East to address the local audience in MENA and further grow the brand’s equity with the Arabic Viewer ”
As the region’s leading Bollywood broadcaster, Zee Entertainment continues to adapt to evolving viewing habits by making its premium Arabic offerings more accessible across digital platforms. With ZEE5 already established as a hub for South Asian content, the addition of Zee Alwan and Zee Aflam in HD reinforces its position as a truly inclusive entertainment destination for diverse audiences in the Middle East.