Stories are where people share and discover content they care about in fast and fun ways. And the use of stories across platforms is growing everywhere. In fact, an Ipsos survey of stories users commissioned by Facebook IQ found that 68% of people say they use stories on at least three apps regularly, and 63% plan to use stories more in the future. Last year, we launched Instagram Stories ads and since then, advertisers have embraced the format, creating engaging ads for people that also drive business results.
More than 300 million people are using Facebook Stories and Messenger Stories every day. Facebook internal data, September 2018] And to help businesses reach more people, we’re now making Facebook Stories ads available to all advertisers around the world.
Drive business results with stories ads
Now you can include Facebook Stories as an additional placement to News Feed or Instagram Stories ad campaigns, delivering your message in a fullscreen, immersive environment. And soon, you’ll be able to extend the reach and improve the performance of your stories ad campaigns in Messenger too.
Facebook Stories ads support every objective that’s currently available for Instagram Stories ads, including reach, brand awareness, video views, app install, conversion, traffic and lead generation. Facebook’s full suite of targeting and measurement capabilities is also available for stories ads across platforms.
Advertising in stories has proven to drive valuable business outcomes. In the Ipsos survey, 62% of people said they became more interested in a brand or product after seeing it in a story. And brands testing Facebook Stories ads are already seeing results. iHeartRadio, Kettle Chips and KFC are among the advertisers who have seen brand lift from their Facebook Stories ad campaigns.
For performance marketers, stories ads can also inspire people to take action. More than half of people surveyed said they’re making more online purchases as a result of seeing stories. In addition, 38% of people said that after seeing a product or service in a story they talked to someone about it, and 34% said they went to a store to look for it. Tentree, a sustainable eco-friendly clothing company, and Skout, a dating app, both found that adding Facebook Stories to their Instagram Stories ad campaigns resulted in more customer actions at a lower cost.