23 May 2024 22:23

Mobile & Digital

Lovin Dubai Purchases 7DAYS Social Media Handles

Augustus, the holding company of Lovin Dubai, merged their Twitter, Facebook, and Instagram profiles with 7DAYS Media to create a combined community of over one million followers

Augustus, a recently launched new media company and the holding company of popular online guide to the emirate Lovin Dubai, has merged all its social media channels with 7DAYS UAE.

The UAE’s beloved free tabloid 7DAYS Media closed down in the end of December 2016 due to the ‘impossibility’ of operating in a climate of severe print ad spend cuts. However, over the years, 7DAYS had amassed a vast and loyal social media following including a little over 40.2k followers on Instagram. The tabloid had an audience of 164k users on Twitter and over 74k likes on Facebook. 

Richard Fitzgerald, Editor of Lovin Dubai, says, “Social media plays a crucial role in how media is consumed today. We are delighted to take on the profiles of 7DAYS UAE both regarding assuming a broad audience that now has a gap in their daily newsfeed and accepting the responsibilities that go along with it. It is an honour and a privilege to be able to continue the legacy of 7DAYS in a small way.”

Mark Rix, the CEO of 7DAYS says, “Over the last few years, we have built a large and highly engaged audience across our social media platforms due to the high quality and unique nature of 7DAYS content.  We believe ‘Lovin Dubai’ will continue to inform and entertain you in the same spirit and we hope you enjoy being a part of their community.”

Richard adds, “Lovin Dubai shares a lot of the same values and outlook as 7DAYS. Although we were never a national newspaper, we do report on the day-to-day events in this great country and, in particular, everything that makes Dubai tick.”

Augustus’s core services are media, data, and content. With offices in JLT, the new media company provide brands and agencies with services in, Social Media – training, community management, strategy, software licenses, reporting and analytics; and content – gifs/ line graphs, media publishing, listicles/ articles, video creation, and branded events.

Augustus manages and operates the publishing brand Lovin’ Dubai, alongside being regional representatives for Snaplytics and other social media software.

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