24 Jun 2024 16:28

Mobile & Digital

CAREEM inks first partner deal with Etisalat

Etisalat signed on as first partner in a series of integrated partnerships for CAREEM Wallet

CAREEM, the MENA region’s leading car booking app, announced its partnership with Etisalat as it launches its new payment platform – CAREEM Wallet – for booking car rides. CAREEM Wallet allows the company’s customers to pay for car rides using Etisalat’s Reward points or choose to earn Etisalat Reward points as they use CAREEM services.

Etisalat, the leading telecoms operator in the Middle East, Asia and Africa, is the first partner to integrate into the ‘CAREEM Wallet’. The announcement is the first of its kind in a series of several partnerships which the car hailing booking app is currently working on to integrate into its new platform.

Khaled ElKhouly, Chief Consumer Officer at Etisalat said, “We are excited to offer our Rewards members an innovative means to earn and burn Etisalat Reward points in partnership with CAREEM. Now our members can enjoy free rides by simply redeeming their accumulated reward points or earn more reward points every time onboard a CAREEM. This is yet another endeavor from us to provide enhanced value to our customers for being with Etisalat.”

“We are delighted to have Etisalat on board as one of our key partners. Both CAREEM and Etisalat are on the same page when it comes to understanding the need for innovative new products that meet the unique needs of the consumer. CAREEM will continue to work with leading partners in the region such as Etisalat to offer ground-breaking solutions that aim to simplify our people’s lives,” said Selim Turki, Product Market Fit Director, CAREEM.

The process is simple, all customers have to do is go to the ‘Wallet’ screen inside their CAREEM app, select our partner Etisalat on the Top-up section, use their phone number to log into their Etisalat account where they will find their total Etisalat Rewards points, which can be completely or partially redeemed into CAREEM credits. To earn Etisalat rewards points, simply click on Etisalat on the ‘Earn rewards’ and enjoy accumulating points with every CAREEM ride.

‘“Introducing ‘CAREEM Wallet” is a great step into innovative payment solutions and goes beyond providing passenger with safe and reliable transportation services. CAREEM is introducing a new regional payment platform which will revolutionize payment schemes in the region,” added Turki.

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