AdZouk, a premium MENA SSP,and StackAdapt, pioneers in native advertising technologyare expanding their advertising solutions with the launch of the first VideoNative Advertisingplatform in the MENA region.
Joining forces in 2015, the powerful duo first introduced Programmatic Native Advertising to the Middle East to allow advertisers to tap into the native advertising ecosystem to buy premium placements with the efficiencies of real-time bidding. Now, new and existing StackAdapt users will be able to promote their videocampaigns using the same technology.
“The demand for video advertising has been overwhelming, and it has been particularly strong in the MENA region. It’s been in the works for a while now and we are excited to go live with the product and are very fortunate to be working alongside a strong partner like Adzouk”, said VitalyPecherskiy, COO of StackAdapt.
Since the official partnership announcement last summer, Adzouk and StackAdapt have helped over 20 brands run more than 100 campaigns in the MENA region.
Jamie Atherton, Managing Director, AdZouk said, “Given the success we’ve seen working with StackAdapt to date, we are positive this new video solution is exactly what our advertisers will be looking for next. We always strive to remain at the forefront of digital advertising and video native advertising will offer our clients the chance to promote their video campaigns creatively, to a hyper-targeted audience.
At launch, AdZouk’svideo native advertising offering is available across MENA countries.