There’s almost always an app for that, whether “that” is a taxi service, food delivery or a video game. But with so many popping up all the time, how often are any of them being used?
A Localytics survey, conducted by Research Now in October 2015, reports that 49% of US smartphone app users use six to 10 smartphone apps each week.
A November 2015 Pew Research Center report goes into more detail: 30% of US smartphone app downloaders had one to 10 apps downloaded on their phone as of February; another 32% had 11 to 20. The report paints a slightly different picture when it comes to weekly usage, however, citing 46% of respondents using one to five apps per week, whereas only 35% use six to 10.
According to AppsFlyer, most apps are not even retained for a full day. July 2015 data showed that 29.1% of apps downloaded by Android users were retained it for at least a day, while just 25.5% of apps downloaded to iOS-based devices were retained that long.
At the end of 30 days, a tiny 3.3% of Android apps and 3.2% of iOS apps still had active users.
Apps installed for organic reasons, as opposed to the result of paid app-install ads, were more likely to be retained. After 30 days, an organic app install was 156% more likely than an ad-induced install to result in continued usage on Android phones, for example.
A new study suggests the average person uses only a third of the 40-odd features available.
In fact, almost two-thirds of people say they actually do not know all of the features that their handset can offer. And 92 per cent don’t use all of the features on their phone, with 30 per cent admitting they aren’t even close to using everything their phone is capable of.
While 67 per cent say this is because a large number of the features are not really relevant to their day-to-day life, a third admit they don’t understand them.
Most people do not bother with voice recognition, photo editing software, the stop watch and reminders apps.
It also emerged that despite our love of the smartphone, half of all adults find themselves longing for the days of the simpler mobile phone.
Most people do not bother with voice recognition, photo editing software, the stop watch and reminders apps.
It also emerged that despite our love of the smartphone, half of all adults find themselves longing for the days of the simpler mobile phone.
More than 1.6 million Android apps are available on a Google Play Store to download for 1.4 billion active Android device users. Apps belonging to Social Media, eCommerce, and Entertainment industry ruling the roost, while each Android device user installs, on an average, 27 apps. App users are more focused and concerned about the features and functionality of installed apps, but do they ever care of potential risk these apps put them into ? A new research study, released by the University of California, Riverside, analyzes behind-the-scenes behaviors of some of the top free apps used by millions of Android device users and exposes how badly we are prone to hackers and leak sensitive personal information.
According to the study, 24% of the total popular Android apps are indulged in interacting with malicious URLs/websites that distribute malware, harm devices, stealing confidential personal data or annoying users with spam.
