An e-book is a book available in the digital format, which allows readers to access content using their handheld devices without any time and location constraints.
The Global E-book market is the fastest growing sub-market in the Global Book Publishing market. The Global E-book market accounted for approximately 12.6 percent of the Global Book Publishing market in 2014 and is expected to increase to 27.8 percent by 2019.
TechNavio, a tech-focused research firm has published a new report on the Global E-book Market, which will grow at a CAGR of 17.40 percent from 2015-2019.
“The merger between Penguin and Random House has been one of the most significant deals in this segment and such alliances are expected to propel overall market growth through the projected period”
About the Report
The latest report by TechNavio highlights devices like the Kindle e-reader and iPad that have been strategically released by Amazon and Apple, respectively, to dominate the e-book platform. Initially, Kindle enjoyed a monopoly, but now the iPad and other players such as Google, Blio, and Copia have created a more fragmented marketplace.
“The invention of e-readers such as the Kindle, a surge in the use of iPads, tablets, and smartphones, and high discount policy on e-books have prompted large publishing houses to enhance their presence in the e-book market,” says Faisal Ghaus, Vice President of TechNavio.
Realizing the untapped potential of e-books, the top publishing houses have invested significantly in both organic and inorganic growth of their e-book divisions. These publishers are developing e-book business models, either by establishing a separate division or through mergers and acquisitions.
“The merger between Penguin and Random House has been one of the most significant deals in this segment and such alliances are expected to propel overall market growth through the projected period,” says Ghaus.