23 May 2024 19:22

Mobile & Digital

MEF Global Board Elections reflect growth and diversity of the mobile ecosystem

MEF, the global community for mobile content and commerce, has announced the results of its Global Board elections for the 2014/2015 term. 

Candidates representing MEF’s regional chapters (EMEA, LatAM, Asia and NA) contested four seats on the Global Board, reflecting the organisation’s diverse membership and key focus areas in an expanded mobile ecosystem which captures publishing, content, engagement, consumer trust, education and mobile money The four newly elected board members are:

Judith Bitterli – CMO, AVG Technologies

Mark Harding – Media and Digital Content Director, KPMG

Thomas Chevanne – Senior Director Commercial Strategy & Partnerships, Ooredoo Group

James Lasbrey – Global Business Leader, Wholesale SMS, Telefónica

Andrew Bud, Founder and Non-Executive Director at mBlox was re-elected as Global Chair and Filipe Roup Rosa, Business Director LatAm at Boku was elected Vice-Chair.

The elections took place during MEF’s AGM in London. 

Each new board member will contribute to the direction of MEF, helping the organisation to champion initiatives around mobile money, consumer trust, innovation and monetization across an international ecosystem, themes which will be reflected at MEF’s forthcoming annual conference in San Francisco – MEF Global Forum 2014 (November 17 – 19)

The new board members will join incumbent directors; an established board of industry leaders which includes:

Darren Foulds – Mobile Banking and Pingit Product Director, RBB, Barclays Banks

Neil Johnson – Managing Director, DMG Media

Colin Miles – Vice President, Corporate Marketing, InternetQ PLC

Rimma Perelmuter – CEO, MEF

Tom Hall – VP Education Technology Partnerships, Pearson

Ron Czerny – Founder & CEO PlayPhone

Ricardo Carvalho – Co-Founder and Managing Partner, TIMWE

Rimma Perelmuter, MEF CEO said: “As mobile becomes the primary — and in many countries — only digital touch-point for consumers, engagement now spans multiple vertical sectors including health, education, entertainment and financial services.  With regional chapters and a truly diverse membership, MEF is the only global association that crosses three important boundaries of geography, company size and verticals to provide competitive advantage to our members with the goal to create a robust and sustainable mobile ecosystem.

“We are delighted to welcome new directors to the Global Board who add invaluable leadership to MEF’s mission in advancing the mobile content and commerce industry.”

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