This year’s GITEX Shopper October Edition proved to be another successful event for BlackBerry as the newly launched BlackBerry® Passport pulled in huge crowds at the show.. Numerous customers who pre-ordered the BlackBerry Passport were able to pick it up from some of the leading retailers present at the show. In addition, a significant amount of new pre-orders were placed during the 8 day show.
“We showed the newly launched BlackBerry Passport at the Jacky’s stand at Gitex Shopper,” said Mahesh Chotrani, Assistant Vice President at Jacky’s Gulf FZE. “We were very pleased with the high demand and the number of pre-orders that were placed. Our stock sold out within minutes. The innovative square screen and the revolutionary touch-enabled keyboard were called out by buyers as the key reasons to purchase and pre-order the device”.
Nadeem Khanzadah, Head – OmniChannel Retail, Jumbo Electronics said: “The BlackBerry Passport stands out with its unique passport inspired design and seamless functionality. It is a great product for business users and consumers who want to be productive and get things done. We have received a lot of positive feedback at the October Edition of Gitex Shopper. It has certainly proven to be a differentiator in a market that is highly saturated with solely entertainment-focused devices. Considering the value the device brings to its target users, the BlackBerry Passport looks to be a strong contender in the smartphone market.”
“BlackBerry’s latest smartphones, the BlackBerry Z3 and the BlackBerry Passport, were very popular amongst our GITEX Shopper customers,” said Sean Connor, General Manager, Plug Ins. “The BlackBerry Passport especially exceeded our expectations with strong demand throughout the event where we had many customers pre-booking their BlackBerry Passport devices.”
Christophe Corsi, Country Director for the UAE at BlackBerry, said: “We have had confirmation from our retail partners that there has been strong demand for the BlackBerry Passport across the UAE, both in their retail stores and on their GITEX Shopper stands. The BlackBerry Passport is unique, innovative, disruptive and very BlackBerry, and we are excited to see the enthusiasm for BlackBerry Passport in the region.”