New York Festivals International Advertising Awards® hit another record-breaking achievement with entries received from 89 countries and 2,712 companies entering the 2015 Worlds Best Advertising® competition.
“Receiving this robust number of entries from so many prominent companies and countries confirms that the strategic creative initiatives NYF has launched these past years are being enthusiastically endorsed by the international ad industry, said Jim Smyth, CEO New York Festivals. “We could not be happier – or more grateful.”
New York Festivals milestone accomplishments include:
2011 – NYF created the Executive Jury comprised of 30 Worldwide Chief Creative Officers who assembled together on one panel to judge all entries to select the winning work using our revolutionary and patented matrix judging system on iPads.
2012 – Created a two-tier judging system whereby 350 Grand Jury members cast 300,000 votes in selecting the Shortlisted pieces and then the Executive Jury assembled together and selected all trophy winners in all media from the Shortlist using three criteria: Idea, Brand Relevance and Execution. The combined juries cast an unprecedented 400,000 votes in selecting the World’s Best Advertising.
2013 – After receiving a record number of entries, 350 Grand Jury members along with 30 Worldwide Chief Creative Officers cast 450,000 votes in selecting the World’s Best Advertising.
2014 – New York Festivals introduced patent-pending revolutionary new trophies in the shape of New York City’s iconic skyscrapers whereby the creative credits and the award- winning work are projected from a hidden LCD video projector embedded in the base of new trophies. The trophies come in five different shapes, sizes and colors to define the level of award: Best of Show, Grand Prize, First Prize, Second Prize, Third Prize and Finalists. NYF polled 300 judges and 94% voted to award small trophies to finalists instead of paper certificates, which rarely see the light of day.
Introduced You be the Judge contest, whereby 500 professional advertising executives signed up to become non-official judges of the competition. This creative judging contest offers contestants the opportunity to compete by matching the official scores of the NYF juries. Award-winners whose choices closely match the official jury’s scores earn bragging rights, accolades and prizes, all while viewing the World’s Best Advertising entries.
New York Festivals created the Torch Awards as an expression of their ongoing commitment to the development and promotion of young creative talent. NYF harnesses the power, knowledge, and experience of the World’s Best Advertising Executive Jury to not only promote the mission of an important international nonprofit organization, but also to help young creative talent gain additional skills to help them elevate their careers.
2015 – NYF introduces Students can become Judges. This judging contest offers the opportunity for young creatives to enter through their school or on their own and test their creative instincts to see whose selections closest match the scores of the official NYF Juries. Students earn accolades and a prize, all while viewing 2015’s World’s Best Advertising entries.
And now for the Crème d’ la Crème – The 2015 awards ceremony will be held on May 21st at the world renowned Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, New York City. Order your tickets now to the 2015 New York Show℠ Gala. Please click Here and use Code PR2015 for a 15% ticket discount. We believe another record will be broken!
