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24 Feb 2026 05:56

Experiential Marketing

Most UAE residents think live events only for vaccinated people will help curb Covid in the Emirates

Once vaccinated, residents are most comfortable visiting outdoor public places but less relaxed about attending concerts and wedding events

Recently, Dubai eased restrictions on live entertainment and social activities with the condition that spectators and participants of such events be vaccinated for Covid-19 and observe the required precautionary measures.

Now YouGov’s latest survey reveals when asked about this new rule only half of UAE residents (49%) claimed they had heard about it and were aware of all the rules. Some had heard about it but not completely aware of the rules (28%), while others were totally unaware (17%) or unsure about it (6%).

Among the surveyed respondents, three in five claim to have taken all injections required to be fully vaccinated against Covid-19. One in seven (14%) have started the process but need another shot while one in five (19%) intend to take the shots soon. The rest are either unwilling or unsure about getting vaccinated (7%).

It seems the new mandate is likely to encourage people to get vaccinated, as 65% of residents out of those who have not taken a single injection (those who plan to, do not intend to or are unsure) said they are likely to take the covid vaccination following the new mandate.

Furthermore, seven out of ten respondents view this move favorably and feel the new rule will curb Covid cases not just in Dubai (71%) but the entire UAE (72%).

When asked about the different places they will be comfortable visiting post-vaccination, UAE residents showed the greatest comfort in visiting outdoor public places such as beaches, parks, etc. (68%), followed by indoor public places (museums, malls, etc), and hotels and resorts (64% each).

A large proportion is relaxed about taking domestic trips (62%) or attending sporting events (51%). In comparison to this, people are less comfortable with international travel (49%), wedding events (44%), or live concerts (43%).

Men are notably more comfortable than women in visiting all the above-mentioned places post-vaccination.

Data collected online among 1006 respondents in the UAE by YouGov’s Omnibus between May 26th and June 2nd 2021 using YouGov’s panel of over 11 million people worldwide

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