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22 Jul 2024 01:56

Experiential Marketing

entourage expands in Saudi Arabia

After a series of new business acquisitions, performing ahead of the market and marking a successful year in 2018, the most exciting live marketing agency in Dubai has set its sights on Saudi Arabia with ambitious expansion into the Kingdom.

This is the year of Saudi”, said entourage marketing and events chief Mohammed Tayem. “In line with the leadership vision of Saudi Arabia, and with trillion dollar investments towards boosting the economy, we are very excited to be partners of the most ambitious growth story in the world.”

The Saudi expansion of the regional marketing leader was being planned for years. In 2017, the agency partnered with the office of the Crown Prince of Saudi Arabia, leaders of MiSK Foundation to manage the biggest social media forum in the Kingdom, the Shoof Forum. The mandate was to mobilise and empower the youth of the Kingdom providing them with the best in the world inspirations. Entourage was instrumental in onboarding social media leaders, providing them with the most powerful platform to reach the youth of the Kingdom directly. Snapchat, Netflix, YouTube are among the leading brands that the agency worked with to script the success of the major youth campaign.

“We take ownership of the partnership and work towards results that matter, because the success of our partners is our biggest KPI.” added Tayem. “The success of Shoof 2017 was followed by a huge demand for our expertise and we knew it was time to have a wider presence in the Kingdom to be able to deliver the same high standards of services and support that are expected of us by the top brands of the world that we serve: Google, Snapchat, LinkedIn to name a few.”

The Saudi Vision 2030 outlines clear plans to make lives better through the channels of culture, sports, health, education and housing. Further, there are ambitious integrated development and industrial growth plans fronted by NIDLP and NEOM that will transform the lives of 33M Saudi residents. The agency is already partnering with various government departments and ministries to communicate the vision within the Kingdom and globally.

When it comes to taking forward a country and its ambition on the global scale, entourage has the most impressive credentials having played a key role in delivering the success of Egypt’s tourism campaign 2014-2016, campaigns supporting the Prime Minister’s Office of the UAE towards the success of World Government Summit 2016-2018, supporting Mohammed bin Rashid Al Maktoum Knowledge Foundation with Knowledge Summit 2014 – present.

The case studies offer insights and best practices for planning, implementing and managing the reputation of landmark projects across the full marketing scope, including production, which can be the most challenging aspect of success creation.

“We understand what it means to deliver success. We believe in ownership of the process, not outsourcing,” said Tayem. This means, entourage has invested heavily in developing local capacity and expertise in the Kingdom to be able to manage expectations of ambitious projects, within strict restrictions of time. The agency is expanded by adding 1000 sqm of production facilities, which is equipped with state of the art assets with high-end digital production, carpentry, content development and videography solutions at the disposal of agency partners.

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