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16 Nov 2024 04:36

Experiential Marketing

Emirates gears up for its largest presence ever at Bahrain International Airshow

Two aircraft will be on display for visitors

Emirates is set for its largest participation yet at the 2018 edition of the Bahrain International Airshow (BIA) taking place from 14-16 November. This is the first time the airline will showcase its 100th A380, which is emblazoned with the HH Sheikh Zayed decal as a tribute to the late founding father of the UAE.

The aircraft on display will allow both trade visitors and the general public to explore all the features on this latest generation double-decker, including Emirates’ refreshed OnBoard Lounge.

The Emirates Flight Training Academy, which was inaugurated one year ago at the Dubai Airshow, will also participate at this year’s Bahrain Airshow with an Embraer Phenom 100EV jet on display, one of the Academy’s twin-engine training aircraft. The Emirates Flight Training Academy is a state-of-the-art facility that was developed by Emirates to meet the global aviation industry’s requirement for skilled commercial pilots. The Academy provides advanced learning technologies and training aircraft that provide opportunities for training cadets to develop and sharpen their flying knowledge and skills.

Adel Al Redha, Executive Vice President and Chief Operations Officer for Emirates said: “The Bahrain International Airshow is an important event for the aviation and aerospace community, both regionally and on an international level. The Emirates A380 and Phenom 100EV being showcased during the Airshow demonstrate our commitment to the Kingdom of Bahrain and highlight Emirates’ contribution to the growth and development of aviation in the region.”

Anticipated to be popular with aviation enthusiasts as well as the general public visiting the Bahrain International Airshow, the Emirates A380 will feature 14 luxurious First Class suites, 76 flatbed seats in Business Class and 429 spacious seats in Economy Class, as well a refreshed Emirates’ OnBoard Lounge. Since the new OnBoard Lounge went into service in August 2017, it has wowed customers with more seating options, mood lighting, modern finishes, and other technological features.

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