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04 Apr 2026 07:01

Experiential Marketing

Emirates Airline, du, RAKBANK, Global Village, Dubai Duty Free and La Mer topped the most preferred brands by Filipinos in UAE

More than 40,000 voted in the biggest online poll of its kind in The Filipino Times Awards website

34 brands and companies awarded in the 4th edition of The Filipino Times Awards

Emirati vlogger, Khalid Al Ameri, recognized as the Personality of the Year for Social Media

Emirates Airline, du, RAKBANK, Global Village, Dubai Duty Free and La Mer were awarded as the most preferred brands by Filipinos in the UAE at the 4th edition of The Filipino Times Awards, the biggest red-carpet event held in recognition of brands that Filipinos love and in honor of Filipino changemakers.

More than 40,000 voted in the biggest online poll of its kind in The Filipino Times Awards website for the brand category, selecting from over 200 brands that made it to the final list of nominees. Companies who have shown excellence in providing extensive services for the Filipinos were also given due recognition through the company awards. In total, 34 brands and companies were awarded.

Dr. Karen Remo, Co-founder and Managing Director of New Perspective Media, publisher of The Filipino Times and organizer of The Filipino Times Awards, said: “The Filipino community has become a major contributor of the development in the UAE. With an ever-increasing purchasing power, Filipinos are now the fastest growing consumer market segment in the UAE.

“Connecting the Filipinos on the one hand and the brands on the other is The Filipino Times, the biggest Filipino newspaper in the Middle East and the largest online platform for Filipinos in the region. The Filipino Times Awards magnify this connection. This much coveted awards commend global success and world-class excellence.”

H.E. Hjayceelyn Quintana, Philippine Ambassador to the UAE, said: “Filipinos are building communities all over the world. With almost 10% of its 104 million population living and working abroad, the huge diaspora and its impact to the world can no longer be denied. As your Ambassador, I am your biggest fan. Your motivation to excel against all odds is a shining example of the Filipino spirit. Together, we will work to further raise the profile and visibility of the Filipinos in the global stage.”

H.E. Paul Raymund Cortes, Philippine Consul General in Dubai and Northern Emirates, said: “The awardees for this year, as in previous years, exemplify the very best of our country as they prove their mettle and conquer new ground. They all richly deserve the accolade given to them.”

Emirati Social Media Influencer Khalid Al Ameri won the TFT Personality of the Year on Social Media for his incredible contribution to representing the UAE as a model country for tolerance and understanding, as well as his valuable contribution in bridging the gap between different cultures through his thought provoking social media content. 

Khalid Al Ameri said: “What I tell people is that if you take one step forward towards the Filipino community, they’ll take two steps forward towards you. They are always ready to welcome you.”

Here is the list of winners: 

BRAND AWARD CATEGORIES:

Preferred Airline of the Year – Emirates Airline

Preferred Telecom Company of the Year – du 

Preferred Bank of the Year – RAKBANK

Preferred Shopping Mall of the Year – City Centre Deira

Preferred Sports Retail Shop of the Year – Sun & Sand Sports

Preferred Remittance Center of Year – Wall Street Exchange

Preferred Electronics Outlet of the Year – Sharaf DG

Preferred Healthcare Provider of the Year – NMC Mabuhay Clinic

Preferred Supermarket of the Year – Carrefour

Preferred Jewelry Brand of the Year – Pandora

Preferred Retail Fashion Brand of the Year – Nine West

Preferred Remittance Service Provider of the Year – Western Union

Preferred Sedan Car of the Year – Al Futtaim Honda

Preferred Sports Brand of the Year – Under Armour

Preferred SUV Car of the Year – Al Futtaim Toyota

Preferred Fast Food Restaurant of the Year – Jollibee

Preferred Casual Dining Restaurant of the Year – Chowking

Preferred Travel Agency of the Year – Tabeer Tourism

Preferred Freight Forwarding Company of the Year – LBC Express Inc.

Preferred Remittance Pay Out Center of the Year – Cebuana Lhuillier

Preferred Filipino Casual Dining Restaurant of the Year – Fiesta Pinoy

Preferred Seafood Restaurant of the Year – Off the Hook Seafood Restaurant

COMPANY AWARD CATEGORIES:

TFT Family and Cultural Destination of the Year – Global Village 

TFT Entertainment Destination of the Year – La Mer

TFT Employer of the Year – Dubai Duty Free

TFT Innovative Service of the Year – Emirates NBD-BDO Direct Remit 

TFT Consumer Event of the Year – GITEX Shopper

TFT Watch of the Year – Philip Stein

TFT Camera of the Year – Nikon 

TFT Excellence in Philippine Connectivity – Cebu Pacific 

TFT Innovative Product of Year – CMG Cargo 

TFT Buffet Restaurant of the Year – Hot Palayok Restaurant & Grill

TFT Filipino-Friendly Travel Agency of the Year – MPQ Tourism 

TFT Newcomer Brand of the Year – Pancake House International

TFT PERSONALITY OF THE YEAR – SOCIAL MEDIA: Khalid Al Ameri

This year’s TFT Awards was held last September 7 at the JW Marriott Marquis Dubai in association with du as the platinum sponsor. The TFT Awards, on its 4th edition this 2018, is proud to have RAKBANK as the gold sponsor and Al Tayer Motors-Ford as the car partner. Category sponsors are Nikon, Pancake House International and Bawiq, while the support sponsors are NMC Mabuhay Clinic, Hot Palayok Restaurant & Grill, CMG Cargo, MPQ Tourism and Dofreeze-Eurocake.

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