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23 May 2024 22:58

Experiential Marketing

Emirates scoops four awards at the World Travel Awards Middle East 2018

Airline recognised as the Middle East’s 2018 Leading Airline, Airline Brand, Business Class Airport Lounge and Cabin Crew

Emirates, the world’s largest international airline, has been recognised at the World Travel Awards Middle East 2018 with four awards – Middle East’s Leading Airline, Middle East’s Leading Airline Brand, Middle East’s Leading Business Class Airport Lounge and Middle East’s Leading Cabin Crew. 

The red carpet ceremony was attended by more than 500 industry leading figures and professionals from across the Middle East. Khalid Al Serkal, Emirates’ District Manager Sharjah received the awards on behalf of the airline.

Sheikh Majid Al Mualla, Divisional Senior Vice President Commercial Operations Centre said: “It is an honour to be recognised by the World Travel Awards Middle East 2018 for our ongoing efforts to continually enhance the customer experience both onboard and on the ground. Taking the top spot in multiple categories is a reflection of the airline’s commitment to operational excellence, outstanding customer service and a focused approach on building the brand.”

Last year, the airline launched product enhancements on its Boeing 777 and A380 aircraft – unveiling its enhanced A380 Onboard Lounge, game-changing Boeing 777-300ER First Class private suites and new Business Class cabin and configuration on its Boeing 777-200LR aircraft. Passengers on Emirates across all cabins can enjoy its award winning in-flight entertainment system ice, with up to 3,500 channels and 20MB complimentary on-board Wi-Fi, as well as regionally inspired meals prepared by award-winning chefs.

Emirates’ state-of-the-art, seven Business Class Lounges at Dubai International Airport Concourses A, B and C – boast a total seat capacity of over 4,500. Concourse B lounges recently completed a US$ 11 million makeover, offering Business Class customers, as well as Platinum and Gold Skywards members  the highest standards of comfort before their flight. The airline also expanded its global network of lounges to 41 dedicated Emirates Lounges in 2017.

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