13 Jun 2024 07:58

Experiential Marketing

Mohammed Tayem acknowledged ‘Industry Icon’ at Middle East Event Awards 2018

Mohammed Tayem becomes the first person from the Middle East to be nominated for the event industry’s highest award

The Middle East Special Event and Exhibition Awards function that will take place on the evening of 23 April at Joharah Ballroom, Madinat Jumeirah in Dubai, has already broken new ground by nominating the first person from the Middle East for the prestigious ‘Industry Icon’ award.

Mohammed Tayem, founder and managing director of entourage, the region’s leading marketing and events agency is among the nominated for the most sought-after recognition at the awards function.

The Middle East Special Event and Exhibition Awards is the largest gathering and most important date on the annual calendar of the industry professionals in the region, and brings together the leading talents, ideas and visionaries shaping the industry. The ‘Industry Icon’ recognises a leader in the Middle East events and activation industry who has reached outstanding achievements and contributed greatly to the growth of the industry, success of the business and the events they worked for. Past winners have been celebrated for their lifetime’s contribution to raising industry standards of excellence, innovation and best practices.

Mohammed Tayem has already led entourage to becoming the first marketing and events agency in the top twenty of Dubai SME100, an index for top performing businesses in the region’s commercial hub, managed and administered by Dubai Economic Department – Government of Dubai. The agency has been recognised at Middle East Event Awards over the years, in addition to many other international and regional awards.

Mohammed has represented several prestigious organisations as a board member, including, the International Life Events Association – Middle East chapter and Young Arab Leaders UAE chapter as an executive member.

entourage stages some of the most important events in the region, partnering with the leading entities in government and global brands. Current portfolio includes: Google MENA event calendar including YouTube activations, World Government Summit in support of the Prime Minister’s Office of the UAE and events calendar support for Crown Prince Mohammed bin Salman bin Abdulaziz Foundation (MiSK) in Saudi Arabia.

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