26 May 2024 10:52

Experiential Marketing

HBO’s Susan Glass Ruse Joins New York Festivals

Susan Glass Ruse Appointed Associate Executive Director of New York Festivals World’s Best Advertising & Creative Communications

New York Festivals®, now in its 61st year, announced the appointment of Susan Glass Ruse to the position of Associate Executive Director of NYF’s International Advertising Awards competition. Ruse, an accomplished creative strategy leader will work in tandem with SVP Executive Director, Michael Demetriades spearheading the global development of NYF’s flagship competition.

Ruse joins NYF after 19 years with HBO where she served as Creative Marketing Executive Producer developing campaigns for many of HBO’s highest-profile films for use across all platforms.

“NYF is thrilled to welcome Susan Glass Ruse, her extensive background in creative marketing, production, and rebranding coupled with her experience working with both clients and A-list talent provides NYF with an arsenal of strategic skills to expand our brand,” said Ellen Smyth, CEO/Partner, New York Festivals.

“I have great admiration and respect for the ongoing legacy of New York Festivals Advertising Awards and all of NYF’s brands,” said Ruse, “NYF World’s Best Advertising is all about appreciating and honoring the work. There’s an infusion of inspiration and enthusiasm from seeing and sharing great work that I have always found really wonderful and now being part of that on a day to day basis…I am thrilled.”

As lead creative on launch campaigns for HBO, Ruse was responsible for the overall creative strategy and tone for promotional campaigns for many HBO Films’ projects including Behind the Candelabra, Temple Grandin, The Normal Heart, You Don’t Know Jack, Taking Chance and for HBO Series such as Last Week Tonight with John Oliver, The Brink and Entourage.

“We’re pleased to welcome Susan to NYF,” said Demetriades, “she brings both creative and strategic marketing prowess, diverse production experience, and client services expertise.”

While at HBO, Ruse also served as field and post producer for all aspects of short and longform a/v marketing from initial concept development and design through post production. During that time, she directed behind-the-scene shoots and conducted interviews with high-profile talent, including Al Pacino, Jack Black, Tim Robbins, Diane Lane, Kevin Bacon, John Goodman, Barry Levinson, Susan Sarandon, Queen Latifah, Tom Hanks, Helen Mirren and many more. 

During her tenure at HBO, Ruse was an integral part of a small team responsible for two network redesigns of HBO’s on-air look, from concept and design through execution of all network elements. Her early years at HBO found Ruse writing, producing and editing branded image promotions, stunts, and theatrical spots.

Ruse contributes an understanding of broadcasting and brands that only a highly respected creative strategy leader/executive producer can deliver. With over 30 Promax/BDA, New York Festivals and Mark Awards she was also the winner of 2 Promax Top Ten Spots of the Year for the Taking Chance Trailer and Soprano’s Farewell Image. The consummate hybrid creative producer/writer/director, Ruse’s track record illustrates a thorough understanding of the creative process and what it takes to be recognized for award-winning work.

In her new role, Ruse will collaborate with Demetriades on the management of all facets of the competition, oversee the strategy to expand NYF’s global footprint, create strategic alliances to benefit both the competition and its entrants, and recruit prominent industry executives to serve on the 2018 Executive and Grand Juries. 

New York Festivals International Advertising Awards will open for entries on October 1, 2017. For more information please visit: www.newyorkfestivals.com



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