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22 Jul 2024 03:12

Experiential Marketing

Reema Baroudi Receives Marketing Excellence Award for IHG India Middle East and Africa region

Reema Baroudi – Director of PR, Marketing & Communications has received the highly prestigious IHG India, Middle East & Africa Marketing Excellence Award, presented during the IHG Commercial workshop that was held in Doha during May 2017.

Reema has been with InterContinental Hotels Group for the past 16 years, having started her career at InterContinental Jordan in 2001, before transferring to join InterContinental Abu Dhabi in 2006 to assist in preparing for the reopening following major refurbishments to the property. 

Reema oversaw the PR, Marketing & Communications strategy and direction and developed a comprehensive plan to position InterContinental Abu Dhabi amongst the leading five star hotels in the UAE’s capital and a culinary destination for guests and local residents alike. 

During her time with InterContinental Ab Dhabi, Reema has played a vital role in the launch of award winning restaurants across the property including Brazilian churrascaria Chamas,  much loved favourite Belgian Café, the Abu Dhabi outpost of legendary restaurant Circo which opened in 2014, refined Lebanese dining institution Byblos Sur Mer which launched in spring 2015, and Cho Gao, the exquisite Asian restaurant that was inaugurated recently.

Commenting on Reema’s Award, Ivor Prestwood, General Manager of InterContinental Abu Dhabi said, “Reema’s dedication and strong network with media and influencers alike has resulted in the hotel being positioned as one of the major five star hotels in the UAE’s capital.  She promoted and positioned the  restaurants within the hotel with great success highlighting InterContinental Abu Dhabi as a culinary destination for discerning tastes. Reema’s extensive experience and steadfast dedication are a great asset to the success of the hotel and we are delighted to see this award presented to Reema”.

Speaking about her award, Reema added, “I am thrilled to receive this recognition which gives me the drive to excel even more. It has truly been an honour to work for the IHG brand for the last 16 years,  and I am looking forward to continue my work alongside people who share my enthusiasm for our region and our efforts to ensure a sustainable future for our industry.”

InterContinental Abu Dhabi is an iconic landmark in the heart of the UAE’s capital, located just a short drive away from the bustling downtown, the Abu Dhabi International Exhibition Centre and Abu Dhabi International Airport.

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