14 Jun 2024 22:21

Experiential Marketing

Clio Sports announces 2017 Grand Clio Sports Winners

BMF Advertising and 4creative take home multiple Grand Clio Sports Awards during the live event hosted in New York City

World Champion Race Car Driver Mario Andretti accepts the 2017 Clio Sports Stuart Scott Lifetime Achievement Award

Clio Sports, the competition honoring creative excellence in sports marketing and advertising on an international scale, today released the 2017 Grand Clio Sports Winners, first announced live during the Clio Sports Awards, presented by Citi, on May 16 at Capitale in New York City. ESPN’s Hannah Storm hosted the evening.

The 2017 Grand Clio Sports Winners are:

Design: Africa, ESPN, “Kobe’s Rules Book”, Brazil

Direct: BMF Advertising, Football Federation of Australia / A-League, “You’ve Gotta Have a Team”, Australia

Events/Experiential: INNORED, The North Face, “Extreme Shopping”, South Korea

Film: 4creative, Paralympics, “We’re the Superhumans”, United Kingdom

Integrated Campaign: LatinWorks, Major League Baseball, “Ponle Acento”, United States

Out of Home: BBH Communications (Asia Pacific) Pte Ltd, Nike, “Nike Unlimited Stadium”, Singapore

Public Relations: BMF Advertising, Football Federation of Australia / A-League, “You’ve Gotta Have a Team”, Australia

Social Good: SapientRazorfish, Dove, “Dear Media”, United States

Social Media: 4creative, Paralympics, “We’re the Superhumans”, United Kingdom

The full list of previously announced Gold, Silver and Bronze winners can be found at Clios.com/Sports.

 “The dedication, passion and creativity it takes to produce content that is innovative and imaginative is what we celebrate every day at Clio,” said Clio President Nicole Purcell. “Once again, Clio Sports brought together agencies, brands and executives from across the globe, and industry, to celebrate a year of hard work.”

“I am always excited by the passion our community exudes and last night was no different. Whether it was John Antoniello of SapientRazorfish’s feminist call to action during his Grand Clio win for Dove or Mario Andretti’s remarks on the hard work and sacrifices it took to get to the top of his field, it was an inspiring evening,” continued Purcell.

In addition to the night’s Grand Clio Sports winners, World Champion Race Car Driver Mario Andretti was honored with the Stuart Scott Lifetime Achievement Award, which celebrates a major figure in sports whose career-long contributions have made a lasting impact on the industry. Zak Brown, Executive Director of McLaren Technology Group and Founder of JMI, presented Andretti with his honor and noted his contributions both on, and off, the racetrack.

“There is only one thing that I hope, since this is a Lifetime achievement, don’t think I’m going to be put to pasture yet. I still have work to do,” said Andretti during his acceptance speech.

“I had a great journey; I was very fortunate in my career. Of course I didn’t do it by myself, there’s an amazing amount of people that have contributed and helped me. No question about it. You can’t do it alone,” continued Andretti.

David Glass, Chairman/Owner of the Kansas City Royals, presented Bob Bowman, President, Business and Media for Major League Baseball, with the 2017 Innovator Award. Bowman received this year’s honor in appreciation for the role he has played in the great digital strides taken by MLB and MLB Advanced Media, LP (MLBAM), the league’s world-class technology company.

“I want to thank the Clio Awards for recognizing all the people in baseball who work so hard to bring this great game to our fans,” said Bowman while accepting his Innovator Award. Bowman later continued, “We have a great game, led by great leaders and great players and great fans. We’re just trying to get our content to them.”

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