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14 Nov 2024 19:11

Experiential Marketing

Yas Mall Brings Unique Experience to Sports Lovers

Yas Mall hosted a one-of-a-kind activation for sports lovers and families this weekend, as it welcomed football legends Paolo Maldini, Clarence Seedorf and Dwight Yorke to meet their avid fans in Town Square.

Visitors enjoyed an exclusive ‘Future Champions’ football event in celebration of the mall’s first anniversary from November 18th-21st, in partnership with UEFA Champions League Experience and du. Families and children experienced a weekend of football challenges and competitions, featuring a robot goalie that has become well known for its match with international player Lionel Messi, in which the international player struggled to score against the automated shot-stopper.

Children who were able to score against the robot goalie won a special meet n’ greet with football legends Paolo Maldini, Clarence Seedorf and Dwight Yorke on November 20th, hosted by the UEFA Champions League Experience.

“There could be no better way to celebrate UEFA Champions League Experience’s presence in Yas Mall than by bringing three of the Champions League’s most renowned personalities to the store. Paolo Maldini, Clarence Seedorf and Dwight Yorke are fantastic ambassadors of the competition and true representatives of its spirit of passion, dedication and inclusiveness,” said Khaled Almheiri from Marka Holding, the retail holding group behind UEFA Champions League Experience store at Yas Mall.

“The trio of soccer stars delighted all those who attended the meet and greet session, providing fans with the chance to talk with them about their involvement with the world’s most popular football league and enabling them to go home with great mementos of the day, including photographs and autographs. It was a wonderful event and one that re-emphasised Marka’s commitment to bringing the very best football activities to the region through the UEFA Champions League Experience,” he added.

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