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13 Nov 2024 02:55

Experiential Marketing

Affiliate Marketing event in MENA region is back

It’s “Arab Affiliate Summit 2015”, which is the first and only platform that revolves around the Affiliate Marketing industry in Middle East & North Africa region. The summit is targeted to Affiliates, Merchants, Agencies and supportive technologies. 

This year the event will be held on 2nd& 3rd September 2015, and shall take place in Cairo, Egypt; at the American University in Cairo  (New Cairo Area).

This one of a kind event in the region is there to connect all stakeholders in the Affiliate Marketing landscape and benefit from each others’ expertise. This year the main focus will be on the practical information that can be used to engage in the Affiliate Marketing industry, as well as sharing success stories that will be a good opportunity for many. 

It is important to note that the highest rate of growth in the industry is the number of Affiliates surfacing, of which their experiences range differently from one to another, working regionally & internationally via various Affiliate Models. On the other hand, merchants are showing increased interest in the adoption of Affiliate Marketing as a major channel in the digital mix, whether through an established Affiliate Program with a network or their own in-house Affiliate Program. Whereas networks showed great growth, with just one Affiliate network in 2011 to several ones emerging in the past years across the region is a proof of the growth of this industry, each to its own model and market of focus in MENA.

The event last year was quite a successful one, based on the feedback from the attendees, as they had the chance to learn from experts in the field through their corresponding presentations as well as the privilege to meet and chat in person with them. 2014 event added a lot to each of the attendees, whether through the knowledge gained or the networks of contacts created.

The event this year will bridge the gap between the stakeholders, as it will run an exhibition area in parallel to the sessions’ hall, besides the event is prepared to be better and bigger with an expectation of more than 1000 attendees.

AAS2015 will be a great opportunity to create as many business opportunities as possible. As the event approaches, this year prominent speakers’ names shall be announced shortly, where they will not only include names from last year, but also new faces added this year. 

Arab Affiliate Summit 2015 will be a new experience for all its attendees coming from all over the Arab world.

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