Experiential Marketing

Record Number of American Brands Participate in Custom Show Emirates 2015 at ADNEC

The next SEMA networking visit will be held in the UAE at the inaugural edition of Custom Show Emirates and is designed to create opportunities for U.S. manufacturers to meet buyers from GCC Countries. Retailers and wholesalers from Lebanon, Egypt, Jordan and India are also expected to attend the show hosted by Abu Dhabi National Exhibition Centre (ADNEC).

“Executives from leading US performance brands are headed to the Middle East this month. Pre-registration of trade buyers has been strong and we look forward to a very successful show” – Linda Spencer, Senior Director International and Government Affairs, SEMA, USA.

Custom Show Emirates is the only event in the region that has official SEMA participation and provides a platform to showcase the latest products and services from the tuning world to professionals and enthusiasts alike.

Custom Show will allow SEMA members to gain insight into the growing specialty market for Middle East racing and performance enthusiasts. Through networking opportunities with retailers and wholesalers, the participants will learn what products are in demand and for which applications’’– Saeed Al Marzooqui, CEO, Custom Events L.L.C, UAE.

The show is set to feature a dedicated SEMA Pavilion which has confirmed participation from over fifty exhibiting companies and specialty sections such as ‘SEMA Garage’ & ‘Project Vehicles’. A must watch will be the LIVE 3D scanning of handpicked vehicles that are not available for sale in the USA. Once these vehicles are measured to scale, custom kits and parts will be tailor made for them. All these are part of SEMA’s international series of activities and the first time they are being held outside USA where they are major show attractions and crowd pullers.

“With expected attendance of over 45,000 visitors and hundreds of exhibitors offering special deals on custom cars, bikes, kits and all tuning related products and services, most of which will be available and limited exclusively for Custom Show only, it truly will be a landmark event and is surely not to be missed by automotive aficionados”- Roman Gavrilin, Exhibition Manager, Custom Events L.L.C, UAE.

Custom show will feature the best automotive entertainment that will feature action packed activities in a controlled and safe environment, which the whole family can visit and enjoy.

Activities such as 4×4 drifting, saloon drifting, stunt driving, bike parade, engines battle, bikers build-off, custom car & bike competition, car audio competitions, RC arena, motorsports hall, performance zone and much more will keep the adrenaline pumping for the visitors.

“Custom Show Emirates blends the best of both trade and consumer show elements. In order to ensure that the event not only serves as a commercial platform for the thriving industry, it also provides a host of top quality automotive entertainment that attract thousands of visitors to the show” said Saeed Al Marzooqui, CEO, Custom Events L.L.C, UAE, ‘’The only regional trade show that not only facilitates the industry but also brings true automotive aficionados to connect with top quality exhibitors and witness automotive entertainment like never before’’, he added.

Custom Show Emirates will run from 10 AM – 10 PM, 26 – 28 March 2015 at ADNEC, Abu Dhabi, UAE. Tickets are priced at 50 AED. For more information visit www.customshowemirates.com.

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