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Experiential Marketing

MENA Franchise Awards recognise the best in franchising at Middle East Franchise Expo 2014

Rasha Al Dhanhani of PappaRoti named MENA Franchise Professional

The Middle East Franchise Expo presented the annual MENA Franchise Awards in 12 categories on the sides of Expo at the Jumeirah Beach Hotel Convention Centre in Dubai.

The Awards for Excellence in Franchising were presented by His Excellency Abdulrahim Hassan Naqi, Secretary General of the Federation of GCC Chambers (FGCCC), accompanied Dr Khalid AlSharfa, President of Middle East and North Africa Franchise Association (MENAFA).

The Best MENA Franchise Professional award was conferred on Rasha Al Dhanhani, Chairperson of PappaRoti Café, in recognition of her success in popularising the brand.

The following were the other winners: Azadea Group – Best MENA Multi-Brand Operator; Shakespeare & Co – Best MENA Franchise Brand; McDonald’s – Best International Franchise Brand; Doner Kebab – Best UAE Franchise Brand; Herfy, Best Saudi Franchise Brand; Salad Boutique – Best Kuwaiti Franchise Brand; Jasmi’s – Best Bahraini Franchise Brand; Al Qarashi – Best MENA Retail Brand; Al Tazaj – Best MENA Food Brand; ICONS, Best GCC Emerging Brand and The Entertainer – Best Service Brand.

Rasha Al Dhanhani, Chairperson of PappaRoti Café, said, “I’m thrilled and honored to receive the Best MENA Franchise Professional Award, which is a great recognition of PappaRoti’s success as a business model and leading franchise. This prestigious award gives me even greater determination to keep growing and contributing not only to the local and regional economy but also on an international level.”

Dr Khalid AlSharfa, President of MENAFA, said: “The MENA Franchise Awards are designed to recognise exceptional performance in franchising, with the goal of encouraging operators to raise the bar on service and their offering. We aspire to make these awards much bigger and more prestigious in the years to come.” 

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