VML’s Global Agencies Dominate Shortlist with Campaigns Spanning 9 Countries
New York Festivals® AME Awards announced the Shortlist for the 2025 international advertising & effectiveness competition.
Daring, creative, and results-driven work from six continents was evaluated by the 2025 AME Grand Jury. This 100+ member collective of strategic industry executives, branding experts, and creative thought leaders meticulously reviewed each entry to determine this year’s AME Awards Shortlist.
“2025’s AME Awards Shortlist showcases outstanding work from every corner of the globe, reflecting a powerful mix of exciting creative work, strategic thinking, and measurable impact,” said Gayle Seminara Mandel, VP, Executive Director of the AME Awards. “This year’s campaigns solve complex marketing challenges, inspire change, and set new standards for effectiveness worldwide. All of us at AME are proud to celebrate the bold ideas and results-driven excellence that define this year’s Shortlisted entries.”
Impressive work from top-tier agencies and brands that combined innovation, strategic thinking, and effectiveness advanced to the trophy round. Campaigns that solved complex marketing challenges and delivered impactful results advanced to the Shortlist.
The 2025 AME Awards attracted a dynamic range of entries from agencies across the globe. From Morocco to Hong Kong, Spain to Romania, the UK to the USA, and Indonesia to Brazil and Argentina, this year’s AME Awards Shortlist spans six continents. The 2025 competition drew an exceptional range of entries from agencies worldwide, honoring campaigns that sparked conversation, inspired action, united communities, harnessed cutting-edge technology, delivered outstanding measurable results, and set new benchmarks for brands.
VML’s global agencies led the way in 2025 with trailblazing work that engaged consumers, elevated brands, and earned 32 shortlisted entries. Creative teams from Argentina, Belgium, Brazil, Canada, Indonesia, Morocco, Spain, the United Kingdom, and the USA saw their results-driven campaigns advance to the next round.
Top-tier agencies from around the world had impressive results-driven work shortlisted by the AME Grand Jury. North American agencies moving on to the trophy round include VML, Zulu Alpha Kilo, Havas New York, McKinney, Eversana Intouch, and DeVito/Verdi.
Trailblazing campaigns also earned Shortlist honors from leading agencies including Ogilvy UK, VCCP UK, DDB Group Hong Kong, and Akcelo Australia, showcasing innovation on a global stage.
Powerhouse brands advanced to the trophy round include DOVE, Volkswagen Canada, OREO, McDonald’s Hong Kong, Wyndham Hotels & Resorts, Virgin Media O2, SC Johnson, Fanta, Silk, New York-Presbyterian, NHS Blood & Transplant, Kraft Heinz UK, Huggies Canada, and Mondelez International, plus many other game-changers across industries and regions.
View the 2025 AME Awards Shortlist.
All entries submitted into the 2025 AME Awards were evaluated based on 4 criteria and weighted according to importance: Results/Effectiveness – 30%, idea – 25%, Execution – 25%, and Challenge/Strategy/Objective – 20%.
The results of all the AME Awards Jury sessions are summarized in the AME Report, an annual ranking report that honors outstanding agencies and brands from work submitted globally. View 2024’s AME Report and stay tuned for the 2025 AME Report’s release in September.
Since 1994, AME has honored innovative campaigns that demonstrate groundbreaking solutions to challenging marketing problems, proving that strategic planning and creative execution can produce extraordinary results.
For more information about the New York Festivals AME Awards visit: HERE.