The One Club for Creativity today announced the entries from 49 countries and regions that are finalists for The One Show 2025, including 68 from Middle East & Africa.
Big Time Creative Shop Riyadh has nine finalists, including seven for client General Entertainment Authority: four for “Obsession”, and three for “Everything or Nothing”. The agency also has two finalists for The Ring Magazine “4th Judge”.
Also with nine finalists is Leo Dubai, including eight for NBA India “The Great Indian Dunk” and one for Prototype Studio “Zael – The Disappearing Font”.
FP7 McCann Dubai has eight One Show 2025 finalists, including five for Aria “Selfless Shelves”, two for McDonalds “After Dinner Dinner”, and one for Heinz “Heinz Insurance”.
Joe Public Johannesburg has eight, including five for Nedbank “Youth Honours Board”, and three for AB InBev/Hansa Pilsener “There’s a beer for you”.
Also with eight finalists is Sela X Newcastle United Jeddah, all for Sela “Unsilence the Crowd”.
With four One Show 2025 finalists each are Impact BBDO Dubai, SRMG Labs Riyadh, and TBWA Hunt Lascaris Johannesburg.
Two finalists each went to Bananas Johannesburg, Havas Middle East Dubai, Ogilvy Nairobi, Promise Johannesburg, and VML Dubai.
With one finalist each are Carbon Films Cape Town, Enpower Trading Cape Town, GForce Grey Almaty, and VML Riyadh.
The One Show 2025 finalists entries for the region by country are United Arab Emirates with 25, Saudi Arabia with 22, South Africa with 18, Kenya with two, and Kazakhstan with one.
Globally, FCB New York has the most One Show 2025 finalists with 85, including 53 for Spotify “Spreadbeats”, and 31 for “Lap of Legends” on behalf of AB InBev, Michelob ULTRA. “Spreadbeats” is also the entry with the most finalists spots.
Other top finalists are Klick Health Toronto and Serviceplan Germany Munich with 49 each, Area 23 New York with 47, Apple Cupertino with 40, DM9 Saõ Paulo with 37, and Rethink Canada with 32.
This year’s esteemed One Show global jury selected a total of 1,659 finalists from 49 countries. The complete searchable list of finalists for The One Show 2025 is available here.
All finalists will win Gold, Silver, or Bronze Pencils or Merits, to be announced during Creative Week 2025 on May 15, and celebrated at The One Show 2025 awards ceremony on May 16 at Cipriani Wall Street in New York, where special awards such as Best of Show, Best of Disciplines, Agency of the Year, and more will be revealed.
Now in its 15th year, Creative Week (May 12-16, 2025) is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues.
Creative Week 2025 includes awards ceremonies for the Young Ones Student Awards on May 12, Type Directors Club TDC71 Best of Discipline winners and exhibition on May 13, ADC 104th Annual Awards on May 14, exclusive Executive Creative Summit-New York on May 15-16, and the first-ever Creative Week AI Creative Challenge on May 15.
Please visit Creative Week 2025 for more information and tickets.