The World Out of Home Organization is set for its biggest and best Annual Congress to date in Mexico City from June 4-6, with a star-studded speaker line-up, four breakout workshop sessions, more interactivity including contributions from delegates and its biggest awards entry so far including a new award for the booming sector of special builds.
There will also be an additional afternoon speaker session on Friday June 6, a first for the Annual Congress.
Speakers named to date include Sylvain Le Borgne, Global Chief Data Officer of JCDecaux and Cathy O’Connor CEO of Australia’s oOh!Media along with a session from Jeremy Male and Anna Bager from the US. Further speakers will be announced next week.
The four breakout workshop sessions will be themed Innovation and turbulence – exploring the vital role of innovation in a turbulent global economy – the increasing importance of AI; the continuing development of audience metrics plus the changing role of automation and programmatic in the global market.
Last year’s Annual Congress in Hong Kong, the first in the APAC region, attracted a record number of delegates and this first visit to LATAM is set to be even bigger with up to 600 delegates expected in one of the world’s most vibrant cities.
WOO President Tom Goddard says: “We are making the Annual Congress more interactive, with workshops and more opportunities for delegates to contribute from the floor and at other times during Congress.
“We already have a record number of entries for this year’s Global Awards, increasingly the industry standard for Out of Home creativity, and our speakers and panellists are uniquely qualified to guide industry professionals and others from the worlds of marketing and media through what is turning out to be a turbulent world economy.
“As ever, we’re confident that the OOH industry will adapt to and succeed in changing times. OOH has successfully ridden the digital wave and Mexico City will help to equip us for the further challenges we face.”